第22章
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  Inbrisktimestheuseofcreditislarge;itmaybeasacauseoraneffectoftheaccelerationofbusiness;mostcommonlyitseemstobebothacauseandaneffect。Noappreciablebusinessaccelerationtakesplacewithoutanextensionofcredit,atleastintheformofcontractsofpurchaseandsaleforfutureperformance,ifnotalsointheformofloans。Intimesofprotracteddepressiontheuseofcreditseemsonthewholetobesomewhatrestricted,atleastsuchisthecurrentapprehensionofthecaseamongbusinessmen。Still,itcannotconfidentlybesaidthatseasonsofprotracteddepressionareduesolelytoanabsenceofcreditrelationsortoanunwillingnesstoenterintocreditrelations。Acomparisonofthecourseofinterestrates,e。g。,doesnotwarrantthegeneralizationthatthereadinesswithwhichloanscanbenegotiatedneedbeappreciablydifferentinbriskandindulltimes。6*Thereadinesswithwhichcontractsofpurchaseandsalearenegotiatedisappreciablygreaterinbrisktimesthanintimesofdepression;that,indeed,istheobviousdifferencebetweenthetwo。

  Ofthethreephasesofbusinessactivity,depression,exaltation,andcrisis,thelastnamedhasclaimedthelargerandlivelierattentionfromstudents,asitisalsothemorepicturesquephenomenon。Anindustrialcrisisisaperiodofliquidation,cancelmentofcredits,highdiscountrates,fallingpricesand“forcedsales,“andshrinkageofvalues。Ithasasasequel,bothsevereandlasting,ashrinkageofcapitalizationthroughoutthefieldaffectedbyit。Itleavesthebusinessmencollectivelypoorer,intermsofmoneyvalue;butthepropertywhichtheyholdbetweenthemmaynotbeappreciablysmallerinpointofphysicalmagnitudeorofmechanicalefficiencythanitwasbeforetheliquidationsetin。Itcommonlyalsoinvolvesanappreciablecurtailmentofindustry,moreseverethanlasting;

  buttheeffectswhichacrisishasinindustryproperarecommonlynotcommensuratewithitsconsequencesinbusinessorwiththeimportanceattachedtoacrisisbythebusinesscommunity。Itdoesnotcommonlyinvolveanappreciabledestructionofpropertyoralargewasteofthematerialarticlesofwealth。Itleavesthecommunityatlargepoorerinpointofmarketvalues,butnotnecessarilyintermsofthematerialmeansoflife。Theshrinkageincidenttoacrisisischieflyapecuniary,notamaterial,shrinkage;ittakesplaceprimarilyintheintangibleitemsofwealth,secondarilyinthepriceratingofthetangibleitems。Apartfromsuchreratingofwealth,themostsubstantialimmediateeffectofacrisisisanextensiveredistributionoftheownershipoftheindustrialequipment,asnotedinspeakingoftheuseofcredit。

  Theplayofbusinessexigencieswhichleadtosuchaperiodofliquidationseemstorunsomewhatasfollows:Manyfirmshavelargebillspayablefallingdueatneardates,atthesametimethattheyholdbillsreceivablealsoinlargeamounts。Tomeetthedemandoftheircreditorstheycallupontheirdebtors,whomayintheirturnhavebillsreceivableormayholdloansoncollateral。Theinitialmoveinthesequenceofliquidationmaybethecallinginofacallloan,oracallforadditionalcollateralonacallloan。Atsomepoint,earlierorlater,inthesequenceofliabilitiesthedemandfallsupontheholderofaloanoncollateralwhichis,intheapprehensionofhiscreditor,insufficienttosecurereadyliquidation,eitherbyashiftingoftheloanorbyasaleofthecollateral。Thecollateraliscommonlyablockofsecuritiesrepresentingcapitalizedwealth,andtheapprehensionofthecreatormaybeformulatedasadoubtoftheconservativecharacteroftheeffectivecapitalizationonwhichitrests。Inotherwords,thereisanapprehensionthatthepropertyrepresentedbythecollateralisover-capitalized,astestedbythecurrentquotations,orbytheapprehendedfuturequotations,ofthesecuritiesinquestion。Themarketcapitalizationofthecollateralhastakenplaceonthebasisofhighpricesandbrisktradewhichprevailinsuchaperiodofbusinessexaltationasalwaysprecedesanacutecrisis。Whensuchacallcomesuponagivendebtor,thecallispassedalongtothedebtorsfartheralonginthesequenceofliabilities,andthesequenceofliquidationstherebygetsunderway,withtheeffect,notoriousthroughunbrokenexperience,thatthecollateralallalongthelinedeclinesinthemarket。Thecrisisistherebyinaction,andthefurtherconsequencesfollowasawellknownmatterofcourse。Allthisisfamiliarmatter,knowntobusinessmenandstudentsbycommonnotoriety。

  Theimmediateoccasionofsuchacrisis,then,isthattherearisesapracticaldiscrepancybetweentheearliereffectivecapitalizationonwhichthecollateralhasbeenacceptedbythecreditors,andthesubsequenteffectivecapitalizationofthesamecollateralshownbyquotationsandsalesofthesecuritiesonthemarket。Butsincetheearliercapitalizationcommonly,inthenormalcase,comesoutofaperiodofbusinessprosperity,thepointofinquiryisastothegroundandmethodofthiseffectivecapitalizationofcollateralduringtheperiodofprosperitythatgoesbeforeacrisis,andthis,inturn,involvesthequestionofthenatureandcausesofaperiodofprosperity。

  Themannerinwhichthecapitalizationofcollateral,andtherebythediscrepancybetweentheputativeandactualearning-capacityofcapital,isincreasedbyloancreditduringaneraofprosperityhasbeenindicatedinsomedetailinChapterVabove。Butitmayservetoenforcetheviewtheretaken,ifitcanbeshownonsimilarlinesthataperiodofprosperitywillbringonalikediscrepancybetweenputativeandactualearning-capacity,andthereforebetweenputativeandeventualcapitalizationofcollateral,evenindependentlyoftheexpansioneffectedbyloancredit。

  Aperiodofprosperityisnomoreamatterofcoursethanacrisis。Ithasitsbeginninginsomespecificcombinationofcircumstances。Ittakesitsrisefromsometraceablefavorabledisturbanceofthecourseofbusiness。Insuchaperiodthepotentfactwhichservesasincentivetotheaccelerationofbusinessisariseofprices。Thisriseofpricespresentlybecomesgeneralasprosperityprogressesandbecomesanhabitualfact,butittakesitsstartfromsomespecificinitialdisturbanceofprices。Thatistosay,pricesrisefirstinsomeoneindustryorlineofindustries。7*

  Bynewinvestments,aswellasbyextendingtheoperationsoftheplantsalreadyemployed,businessmenforthwithendeavortotakeadvantageofsucharise。Theendeavortomarketanincreasedsupplyofthethingsforwhichthereisanenlargeddemand,bringsonanincreaseddemandandanadvanceofpricesinthoselinesofindustryfromwhichtheconcernsthathadtheinitialadvantagedrawtheirsupplies。Inpartbyactualincreaseofdemandandinpartthroughalivelyanticipationofanadvanceddemand,aggressivebusinessenterpriseextendsitsventuresandpushesuppricesinremoterlinesofindustry。Thistransmissionofthefavorabledisturbanceofbusinesssubstantiallyapsychologicalphenomenonfollowsverypromptlyundermodernconditions,sothatanydifferentialadvantagethataccruesattheoutsettotheparticularlineofindustryuponwhichtheinitialdisturbancefallsispresentlylostorgreatlylessened。Inthemeantimeextensivecontractsforfutureperformanceareenteredintoinalldirections,andthisextensiveimplicationofthevariouslinesofindustryserves,ofitself,tomaintaintheprosperityforthetimebeing。Iftheoriginalfavorabledisturbanceofdemandandprices,towhichtheprosperityowesitsrise,fallsofftotheearlierlevelofdemand,theeraofprosperityhastherebyatermsettoitsrun;

  althoughthedateofitsterminationisalwaysatsomedistanceinthefuture,beyondthetimewhentheoriginaldemandhasceasedtoact。Thereasonforthisretardation,wherebythecloseofaneraofprosperityisalwaysdelayed,otherthingsequal,beyondthelapseofthecausefromwhichithasarisen,is1

  thehabitofbuoyancy,orspeculativerecklessness,whichgrowsupinanybusinesscommunityundersuchcircumstances,2thecontinuedlifeofaconsiderablebodyofcontractsforfutureperformance,whichactstokeepupthedemandforsuchthingsasarerequiredinordertofillthesecontractsandtherebykeepsuppricesinsofar。Ingeneralitmaybesaidthatafterthefailureofthefavorablepricedisturbancetowhichitisdue,aneraofprosperitywillcontinueforthatindefinitefurtherperiodduringwhichthefringeofoutstandingcontractscontinuestodominatethebusinesssituation。Somefurther,newcontractswillalwayscontinuetobemadeduringthisperiod,andsomeunfilledcontractswillalwaysbeleftstandingoverwhentheliquidationsetsin;but,broadlyspeaking,thewind-upcomes,notwhenthisbodyofoutstandingcontractshaverunoutorbeenfilled,butwhenthebusinessoffillingthemandoffillingtheorderstowhichtheygiverisenolongeroccupiestheattentionofthebusinesscommunityingreatermeasurethantherestofcurrentbusiness。

  Therunofbusinessexigenciesonwhichaneraofprosperitygoesforwardmaybesketchedinitsgeneralfeaturessomewhatasfollows:Increaseddemandandenhancedprices,withthelargecontractswhichfollowfromsuchastateofthemarket,increasetheprospectiveearningsoftheseveralconcernsengaged。Theseprospectiveearningsmayeventuallyberealizedinfullmeasure,ortheymayturnouttohavebeenputativeearnings,only。thatislargelyaquestionofhowfarinthefuturetheliquidationlies。Thebusinesseffectofincreasedprospectiveearnings,however,ismuchthesamewhethertheeventprovestheexpectationofincreasedearningstohavebeenwellgroundedornot。Theexpectationineithercaseleadsthebusinessmentobidhighforequipmentandsupplies。Therebytheeffectivemarket

  capitalizationisincreasedtoanswertotheincreasedprospectiveearnings。Thisrecapitalizationofindustrialproperty,onthebasisofheightenedexpectation,increasesthevalueofthispropertyascollateral。Theinflatedpropertybecomes,ineffect,collateralevenwithoutaformalextensionofcreditinthewayofloans;because,ineffect,thecontractsenteredintoareacreditextension,andbecausethepropertyofthecontractingpartiesisliabletobedrawnintoliquidationincaseofnon-fulfilmentofthecontracts。Butduringthefreeswingofthatbuoyantenterprisethatcharacterizesaneraofprosperitycontractsareenteredintowithasomewhateasyscrutinyofthepropertyvaluesavailabletosecureacontract。

  Sothatasregardsthispointnotonlyisthecapitalizationoftheindustrialpropertyinflatedonthebasisofexpectation,butinthemakingofcontractsthemarginofsecurityislesscloselylookedafterthanitisinthemakingofloansoncollateral。

  Thereresultsadiscrepancybetweentheeffectivecapitalizationduringprosperityandthecapitalizationasitstoodbeforetheprosperitysetin,andtheheightenedcapitalizationbecomesthebasisofanextensiveramificationofcreditinthewayofcontractsorders;atthesametimethevolumeofloancredit,insetform,isalsogreatlyincreasedduringaneraofprosperity。8*

  Aneraofprosperityisaneraofrisingprices。Whenpricesceasetoriseprosperityisonthewane,althoughitmaynotpromptlyterminateatthatjuncture。Thisfollowsfromthefactthattheputativeincreaseofearningsonwhichprosperityrestsisinsubstanceanapprehendeddifferentialgaininincreasedsellingpriceoftheoutputovertheexpensesofproductionoftheoutput。Onlysolongasthesellingpriceoftheoutputrealizessuchadifferentialgainovertheexpensesofproduction,istheputativeincreasedrateofearningsrealized;

  andsosoonassuchadifferentialadvantageceases,theeraofprosperityentersonitsclosingphase。

  Suchadifferentialadvantagearisesmainlyfromtwocauses:

  1Thelinesofindustrywhichareremote,industriallyspeaking,fromthepointofinitialdisturbance,-fromwhich,thatistosay,thelinesofindustryfirstandchieflyaffectedbytherisedrawsuppliesofonekindoranother,-theseremotelinesofindustryarelesspromptlyandlessacutelyaffectedbythefavorabledisturbanceofthepricelevel;thisretardationofthedisturbanceaffordstheindustriesnearertheseatofdisturbanceadifferentialadvantage,whichgrowslessthefartherremovedthegivenenterpriseisfromthepointofinitialdisturbance。9*2Thechiefandmostsecuredifferentialadvantageinthecaseisthatduetotherelativelyslowadvanceinthecostoflaborduringaneraofprosperity。Wagesordinarilyarenotadvancedatallforaconsiderableperiodaftersuchaneraofprosperityhassetin;andsolongastheeventualadvanceofwagesdoesnotovertaketheadvanceinpriceswhichinthecommonrunofcasesitneverdoesinfullmeasure,solong,ofcourse,adifferentialgaininthesellingpriceaccrues,otherthingsequal,tovirtuallyallbusinessenterprisesengagedintheindustriesaffectedbytheprosperity。

  Thereare,further,certainoutlyinglinesofindustry,as,e。g。,farming,whichmaynotbedrawnintothemovementinanyappreciabledegree,andthepriceofsuppliesdrawnfromtheseoutlyingindustriesneednotrise;particularlytheyneednotadvanceinadegreeproportionatetotheadvanceinthepricesofthegoodsintowhichtheyenterasanelementoftheirexpensesofproduction。Toanuncertainbutcommonlyappreciableextentthereisalsoaprogressivecheapeningoftheprocessesofproductionduringsuchanera,andthischeapening,particularlyinsofarasitaffectstheproductionofthegoodscontractedfor,ascontrastedwiththeappliancesofproduction,servesalsotomaintainthedifferentialadvantagebetweenthecontractedsalepriceandtheexpensesofproductionofthegoodscontractedfor。

  Intheordinarycourse,however,thenecessaryexpensesofproductionpresentlyovertakeornearlyovertaketheprospectivesellingpriceoftheoutput。Thedifferentialadvantage,onwhichbusinessprosperityrests,thenfails;therateofearningsfallsoff。theenhancedcapitalizationbasedonenhancedputativeearningsprovesgreaterthantheearningsrealizedorinprospectonthebasisofanenhancedscaleofexpensesofproduction;thecollateralconsequentlyshrinkstoapointwhereitwillnotsupportthecreditextensionrestingonitinthewayofoutstandingcontractsandloans;andliquidationensues,afterthemannerfrequentlysetforthbythosewhohavewrittenonthesesubjects。10*

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