第1章
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  PrefaceInrespecttoitspointofdeparture,thefollowinginquiryintothenature,causes,utility,andfurtherdriftofbusinessenterprisediffersfromotherdiscussionsofthesamegeneralrangeoffacts。Anyunfamiliarconclusionsareduetothischoiceofapointofview,ratherthantoanypeculiarityinthefacts,articlesoftheory,ormethodofargumentemployed。Thepointofviewisthatgivenbythebusinessman’swork,——theaims,motives,andmeansthatconditioncurrentbusinesstraffic。Thischoiceofapointofviewisitselfgivenbythecurrenteconomicsituation,inthatthesituationplainlyisprimarilyabusinesssituation。

  Amuchmoreextendedanddetailedexaminationoftheramificationsandconsequencesofbusinessenterpriseandbusinessprincipleswouldfeasible,andshouldgiveinterestingresults。Itmightconceivablyleadtosomethingofarevisionmodernizationofmorethanonepointinthecurrentbodyofeconomicdoctrines。Butitshouldapparentlyprovemoreparticularyinterestingifitwerefollowedupatlargeinthebearingofthismodernforceuponculturalgrowth,apartfromwhatisofimmediateeconomicinterest。Thisculturalbearingofbusinessenterprise,however,belongsratherinthefieldofthesociologistthaninthatoftheprofessedeconomist;sothatthepresentinquiry,initslaterchapters,sinsratherbyexceedingthelegitimateboundsofeconomicdiscussiononthisheadthanbyfallingshortofthem。Inextenuationofthisfaultitissaidthatthefeaturesofgeneralculturetoucheduponinthesechaptersbeartoointimatelyontheeconomicsituationpropertoadmittheirbeingleftentirelyononeside。

  Ofthechaptersincludedinthevolume,thefifth,onLoanCredit,istakenwithoutsubstantialchange,fromVolumeIVoftheDecennialPublicationsoftheUniversityofChicago,whereitappearsasamonograph。

  TheTheoryofBusinessEnterprisebyThorsteinVeblen

  ChapterOneIntroductoryThematerialframeworkofmoderncivilizationistheindustrialsystem,andthedirectingforcewhichanimatesthisframeworkisbusinessenterprise。Toagreaterextentthananyotherknownphaseofculture,modernChristendomtakesitscomplexionfromitseconomicorganization。Thismoderneconomicorganizationisthe“CapitalisticSystem“or“ModernIndustrialSystem,“socalled。Itscharacteristicfeatures,andatthesametimetheforcesbyvirtueofwhichitdominatesmodernculture,arethemachineprocessandinvestmentforaprofit。

  Thescopeandmethodofmodernindustryaregivenbythemachine。Thismaynotseemtoholdtrueforallindustries,perhapsnotforthegreaterpartofindustryasratedbythebulkoftheoutputorbytheaggregatevolumeoflaborexpended。Butitholdstruetosuchanextentandinsuchapervasivemannerthatamodernindustrialcommunitycannotgoonexceptbythehelpoftheacceptedmechanicalappliancesandprocesses。Themachineindustries——thoseportionsoftheindustrialsysteminwhichthemachineprocessisparamount——areinadominantposition;theysetthepacefortherestoftheindustrialsystem。Inthissensethepresentistheageofthemachineprocess。Thisdominanceofthemachineprocessinindustrymarksoffthepresentindustrialsituationfromallelseofitskind。

  Inalikesensethepresentistheageofbusinessenterprise。Notthatallindustrialactivityiscarriedonbytheruleofinvestmentforprofits,butaneffectivemajorityoftheindustrialforcesareorganizedonthatbasis。Therearemanyitemsofgreatvolumeandconsequencethatdonotfallwithintheimmediatescoreofthesebusinessprinciples。Thehousewife’swork,e。g。,aswellassomeappreciableportionoftheworkonfarmsandinsomehandicrafts,canscarcelybeclassedasbusinessenterprise。Butthoseelementsintheindustrialworldthattaketheinitiativeandexertafar-reachingcoerciveguidanceinmattersofindustrygototheirworkwithaviewtoprofitsoninvestment,andareguidedbytheprinciplesandexigenciesofbusiness。Thebusinessman,especiallythebusinessmanofwideandauthoritativediscretion,hasbecomeacontrollingforceinindustry,because,throughthemechanismofinvestmentsandmarkets,hecontrolstheplantsandprocesses,andthesesetthepaceanddeterminethedirectionofmovementfortherest。Hiscontrolinthoseportionsofthefieldthatarenotimmediatelyunderhishandis,nodoubt,somewhatlooseanduncertain;butinthelongrunhisdiscretionisingreatmeasuredecisiveevenfortheseoutlyingportionsofthefield,forheistheonlylargeself-directingeconomicfactor。Hiscontrolofthemotionsofothermenisnotstrict,fortheyarenotundercoercionfromhimexceptthroughthecoercionexercisedbytheexigenciesofthesituationinwhichtheirlivesarecast;butasnearasitmaybesaidofanyhumanpowerinmoderntimes,thelargebusinessmancontrolstheexigenciesoflifeunderwhichthecommunitylives。Hence,uponhimandhisfortunescentrestheabidinginterestofcivilizedmankind。

  Foratheoreticalinquiryintothecourseofcivilizedlifeasitrunsintheimmediatepresent,therefore,audasitisrunningintotheproximatefuture,nosinglefactorintheculturalsituationhasanimportanceequaltothatofthebusinessmanandhiswork。

  Thisofcourseapplieswithpeculiarforcetoaninquiryintotheeconomiclifeofamodemcommunity。Insofarasthetheoristaimstoexplainthespecificallymoderneconomicphenomena,hislineofapproachmustbefromthebusinessman’sstandpoint,sinceitisfromthatstandpointthatthecourseofthesephenomenaisdirected。Atheoryofthemoderneconomicsituationmustbeprimarilyatheoryofbusinesstraffic,withitsmotives,aims,methods,andeffects。

  TheTheoryofBusinessEnterprisebyThorsteinVeblen1904

  ChapterTwoTheMachineProcessInitsbearingonmodernlifeandmodernbusiness,the“machineprocess“meanssomethingmorecomprehensiveandlessexternalthanamereaggregateofmechanicalappliancesforthemediationofhumanlabor。Itmeansthat,butitmeanssomethingmorethanthat。Thecivilengineer,themechanicalengineer,thenavigator,theminingexpert,theindustrialchemistandmineralogist,theelectrician,——theworkofallthesefallswithinthelinesofthemodernmachineprocess,aswellastheworkoftheinventorwhodevisestheappliancesoftheprocessandthatofthemechanicianwhoputstheinventionsintoeffectandoverseestheirworking。Thescopeoftheprocessislargerthanthemachine。1*Inthosebranchesofindustryinwhichmachinemethodshavebeenintroduced,manyagencieswhicharenottobeclassedasmechanicalappliances,simply,havebeendrawnintotheprocess,andhavebecomeintegralfactorsinit。

  Chemicalpropertiesofminerals,e。g。,arecountedoninthecarryingoutofmetallurgicalprocesseswithmuchthesamecertaintyandcalculableeffectasarethemotionsofthosemechanicalappliancesbywhoseusethemineralsarehandled。Thesequenceoftheprocessinvolvesboththeoneandtheother,boththeapparatusandthematerials,insuchintimateinteractionthattheprocesscannotbespokenofsimplyasanactionoftheapparatusuponthematerials。Itisnotsimplythattheapparatusreshapesthematerials;thematerialsreshapethemselvesbythehelpoftheapparatus。Similarlyinsuchotherprocessesastherefiningofpetroleum,oil,orsugar;intheworkoftheindustrialchemicallaboratories;intheuseofwind,water,orelectricity,etc。

  Wherevermanualdexterity,theruleofthumb,andthefortuitousconjuncturesoftheseasonshavebeensupplantedbyareasonedprocedureonthebasisofasystematicknowledgeoftheforcesemployed,therethemechanicalindustryistobefound,evenintheabsenceofintricatemechanicalcontrivances。Itisaquestionofthecharacteroftheprocessraterthanaquestionofthecomplexityofthecontrivancesemployed。Chemical,agricultural,andanimalindustries,ascarriedonbythecharacteristicallymodernmethodsandinduetouchwiththemarket,aretobeincludedinthemoderncomplexofmechanicalindustry。2*

  Nooneofthemechanicalprocessescarriedonbytheuseofagivenoutfitofappliancesisindependentofotherprocessesgoingonelsewhere。Eachdrawsuponandpresupposestheproperworkingofmanyotherprocessesofasimilarlymechanicalcharacter。Noneoftheprocessesinthemechanicalindustriesisself-sufficing。Eachfollowssomeandprecedesotherprocessesinanendlesssequence,intowhicheachfitsandtotherequirementsofwhicheachmustadaptitsownworking。Thewholeconcertofindustrialoperationsistobetakenasamachineprocess,madeupofinterlockingdetailprocesses,ratherthanasamultiplicityofmechanicalapplianceseachdoingitsparticularworkinseveralty。Thiscomprehensiveindustrialprocessdrawsintoitsscopeandturnstoaccountallbranchesofknowledgethathavetodowiththematerialsciences,andthewholemakesamoreorlessdelicatelybalancedcomplexofsub-processes。3*

  Lookedatinthiswaytheindustrialprocessshowstwowell-markedgeneralcharacteristics:atherunningmaintenanceofinterstitialadjustmentsbetweentheseveralsub-processesorbranchesofindustry,whereverintheirworkingtheytouchoneanotherinthesequenceofindustrialelaboration;andbanunremittingrequirementofquantitativeprecision,accuracyinpointoftimeandsequence,intheproperinclusionandexclusionofforcesaffectingtheoutcome,inthemagnitudeofthevariousphysicalcharacteristicsweight,size,density,hardness,tensilestrength,elasticity,temperature,chemicalreaction,actinicsensitiveness,etc。ofthematerialshandledaswellasoftheappliancesemployed。Thisrequirementofmechanicalaccuracyandniceadaptationtospecificuseshasledtoagradualpervadingenforcementofuniformitytoareductiontostaplegradesandstaplecharacterinthematerialshandled,andtoathoroughstandardizingoftoolsandunitsofmeasurement。

  Standardphysicalmeasurementsareoftheessenceofthemachine’sregime。4*

  Themodernindustrialcommunitiesshowanunprecedenteduniformityandpreciseequivalenceinlegallyadoptedweightsandmeasures。Somethingofthiskindwouldbebroughtaboutbytheneedsofcommerce,evenwithouttheurgencygiventothemovementforuniformitybytherequirementsofthemachineindustry。Butwithintheindustrialfieldthemovementforstandardizationhasoutruntheurgingofcommercialneeds,andhaspenetratedeverycornerofthemechanicalindustries。Thespecificallycommercialneedofuniformityinweightsandmeasuresofmerchantablegoodsandinmonetaryunitshasnotcarriedstandardizationintheseitemstotheextenttowhichthemechanicalneedoftheindustrialprocesshascarriedoutasweepingstandardizationinthemeansbywhichthemachineprocessworks,aswellasintheproductswhichitturnsout。

  Asamatterofcourse,toolsandthevariousstructuralmaterialsusedaremadeofstandardsizes,shapes,andgauges。

  Whenthedimensions,infractionsofaninchorinmillimetres,andtheweight,infractionsofapoundoringrammes,aregiven,theexpertforemanorworkman,confidentlyandwithoutreflection,inferstherestofwhatneedbeknownoftheusestowhichanygivenitemthatpassesunderhishandmaybeturned。

  Theadjustmentandadaptationofparttopartandofprocesstoprocesshaspassedoutofthecategoryofcraftsmanlikeskillintothecategoryofmechanicalstandardization。Hence,perhaps,thegreatest,mostwide-reachinggaininproductivecelerityandefficiencythroughmodernmethods,andhencethelargestsavingoflaborinmodernindustry。

  Tools,mechanicalappliancesandmovements,andstructuralmaterialsarescheduledbycertainconventionalscalesandgauges;andmodernindustryhaslittleusefor,andcanmakelittleuseof,whatdoesnotconformtothestandard。Whatisnotcompetentlystandardizedcallsfortoomuchofcraftsmanlikeskill,reflection,andindividualelaboration,andisthereforenotavailableforeconomicaluseintheprocesses。Irregularity,departurefromstandardmeasurementsinanyofthemeasurablefacts,isofitselfafaultinanyitemthatistofindauseintheindustrialprocess,foritbringsdelay,itdetractsfromitsreadyusabilityinthenicelyadjustedprocessintowhichitistogo;andadelayatanypointmeansamoreorlessfar-reachingandintolerableretardationofthecomprehensiveindustrialprocessatlarge。Irregularityinproductsintendedforindustrialusecarriesapenaltytothenonconformingproducerwhichurgeshimtofallintolineandsubmittotherequiredstandardization。

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