Thisspiritualneedofdressisnotwholly,norevenchiefly,anaivepropensityfordisplayofexpenditure。Thelawofconspicuouswasteguidesconsumptioninapparel,asinotherthings,chieflyatthesecondremove,byshapingthecanonsoftasteanddecency。Inthecommonrunofcasestheconsciousmotiveofthewearerorpurchaserofconspicuouslywastefulapparelistheneedofconformingtoestablishedusage,andoflivinguptotheaccreditedstandardoftasteandreputability。
Itisnotonlythatonemustbeguidedbythecodeofproprietiesindressinordertoavoidthemortificationthatcomesofunfavorablenoticeandcomment,thoughthatmotiveinitselfcountsforagreatdeal;butbesidesthat,therequirementofexpensivenessissoingrainedintoourhabitsofthoughtinmattersofdressthatanyotherthanexpensiveapparelisinstinctivelyodioustous。Withoutreflectionoranalysis,wefeelthatwhatisinexpensiveisunworthy。“Acheapcoatmakesacheapman。““Cheapandnasty“isrecognizedtoholdtrueindresswithevenlessmitigationthaninotherlinesofconsumption。Onthegroundbothoftasteandofserviceability,aninexpensivearticleofapparelisheldtobeinferior,underthemaxim“cheapandnasty。“Wefindthingsbeautiful,aswellasserviceable,somewhatinproportionastheyarecostly。Withfewandinconsequentialexceptions,weallfindacostlyhand-wroughtarticleofapparelmuchpreferable,inpointofbeautyandofserviceability,toalessexpensiveimitationofit,howevercleverlythespuriousarticlemayimitatethecostlyoriginal;
andwhatoffendsoursensibilitiesinthespuriousarticleisnotthatitfallsshortinformorcolor,or,indeed,invisualeffectinanyway。TheoffensiveobjectmaybesocloseanimitationaStodefyanybuttheclosestscrutiny;andyetsosoonasthecounterfeitisdetected,itsaestheticvalue,anditscommercialvalueaswell,declinesprecipitately。Notonlythat,butitmaybeassertedwithbutsmallriskofcontradictionthattheaestheticvalueofadetectedcounterfeitindressdeclinessomewhatinthesameproportionasthecounterfeitischeaperthanitsoriginal。Itlosescasteaestheticallybecauseitfallstoalowerpecuniarygrade。
Butthefunctionofdressasanevidenceofabilitytopaydoesnotendwithsimplyshowingthatthewearerconsumesvaluablegoodsinexcessofwhatisrequiredforphysicalcomfort。Simpleconspicuouswasteofgoodsiseffectiveandgratifyingasfarasitgoes;itisgoodprimafacieevidenceofpecuniarysuccess,andconsequentlyprimafacieevidenceofsocialworth。Butdresshassubtlerandmorefar-reachingpossibilitiesthanthiscrude,first-handevidenceofwastefulconsumptiononly。If,inadditiontoshowingthatthewearercanaffordtoconsumefreelyanduneconomically,itcanalsobeshowninthesamestrokethatheorsheisnotunderthenecessityofearningalivelihood,theevidenceofsocialworthisenhancedinaveryconsiderabledegree。Ourdress,therefore,inordertoserveitspurposeeffectually,shouldnotonlyheexpensive,butitshouldalsomakeplaintoallobserversthatthewearerisnotengagedinanykindofproductivelabor。Intheevolutionaryprocessbywhichoursystemofdresshasbeenelaboratedintoitspresentadmirablyperfectadaptationtoitspurpose,thissubsidiarylineofevidencehasreceiveddueattention。A
detailedexaminationofwhatpassesinpopularapprehensionforelegantapparelwillshowthatitiscontrivedateverypointtoconveytheimpressionthatthewearerdoesnothabituallyputforthanyusefuleffort。Itgoeswithoutsayingthatnoapparelcanbeconsideredelegant,orevendecent,ifitshowstheeffectofmanuallaboronthepartofthewearer,inthewayofsoilorwear。Thepleasingeffectofneatandspotlessgarmentsischiefly,ifnotaltogether,duetotheircarryingthesuggestionofleisure-exemptionfrompersonalcontactwithindustrialprocessesofanykind。Muchofthecharmthatinveststhepatent-leathershoe,thestainlesslinen,thelustrouscylindricalhat,andthewalking-stick,whichsogreatlyenhancethenativedignityofagentleman,comesoftheirpointedlysuggestingthatthewearercannotwhensoattiredbearahandinanyemploymentthatisdirectlyandimmediatelyofanyhumanuse。