The Theory of the Leisure Class

第20章

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第20章

The Theory of the Leisure Class Thorstein Veblen

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The Theory of the Leisure Class
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  Thisspiritualneedofdressisnotwholly,norevenchiefly,anaivepropensityfordisplayofexpenditure。Thelawofconspicuouswasteguidesconsumptioninapparel,asinotherthings,chieflyatthesecondremove,byshapingthecanonsoftasteanddecency。Inthecommonrunofcasestheconsciousmotiveofthewearerorpurchaserofconspicuouslywastefulapparelistheneedofconformingtoestablishedusage,andoflivinguptotheaccreditedstandardoftasteandreputability。

  Itisnotonlythatonemustbeguidedbythecodeofproprietiesindressinordertoavoidthemortificationthatcomesofunfavorablenoticeandcomment,thoughthatmotiveinitselfcountsforagreatdeal;butbesidesthat,therequirementofexpensivenessissoingrainedintoourhabitsofthoughtinmattersofdressthatanyotherthanexpensiveapparelisinstinctivelyodioustous。Withoutreflectionoranalysis,wefeelthatwhatisinexpensiveisunworthy。“Acheapcoatmakesacheapman。““Cheapandnasty“isrecognizedtoholdtrueindresswithevenlessmitigationthaninotherlinesofconsumption。Onthegroundbothoftasteandofserviceability,aninexpensivearticleofapparelisheldtobeinferior,underthemaxim“cheapandnasty。“Wefindthingsbeautiful,aswellasserviceable,somewhatinproportionastheyarecostly。Withfewandinconsequentialexceptions,weallfindacostlyhand-wroughtarticleofapparelmuchpreferable,inpointofbeautyandofserviceability,toalessexpensiveimitationofit,howevercleverlythespuriousarticlemayimitatethecostlyoriginal;

  andwhatoffendsoursensibilitiesinthespuriousarticleisnotthatitfallsshortinformorcolor,or,indeed,invisualeffectinanyway。TheoffensiveobjectmaybesocloseanimitationaStodefyanybuttheclosestscrutiny;andyetsosoonasthecounterfeitisdetected,itsaestheticvalue,anditscommercialvalueaswell,declinesprecipitately。Notonlythat,butitmaybeassertedwithbutsmallriskofcontradictionthattheaestheticvalueofadetectedcounterfeitindressdeclinessomewhatinthesameproportionasthecounterfeitischeaperthanitsoriginal。Itlosescasteaestheticallybecauseitfallstoalowerpecuniarygrade。

  Butthefunctionofdressasanevidenceofabilitytopaydoesnotendwithsimplyshowingthatthewearerconsumesvaluablegoodsinexcessofwhatisrequiredforphysicalcomfort。Simpleconspicuouswasteofgoodsiseffectiveandgratifyingasfarasitgoes;itisgoodprimafacieevidenceofpecuniarysuccess,andconsequentlyprimafacieevidenceofsocialworth。Butdresshassubtlerandmorefar-reachingpossibilitiesthanthiscrude,first-handevidenceofwastefulconsumptiononly。If,inadditiontoshowingthatthewearercanaffordtoconsumefreelyanduneconomically,itcanalsobeshowninthesamestrokethatheorsheisnotunderthenecessityofearningalivelihood,theevidenceofsocialworthisenhancedinaveryconsiderabledegree。Ourdress,therefore,inordertoserveitspurposeeffectually,shouldnotonlyheexpensive,butitshouldalsomakeplaintoallobserversthatthewearerisnotengagedinanykindofproductivelabor。Intheevolutionaryprocessbywhichoursystemofdresshasbeenelaboratedintoitspresentadmirablyperfectadaptationtoitspurpose,thissubsidiarylineofevidencehasreceiveddueattention。A

  detailedexaminationofwhatpassesinpopularapprehensionforelegantapparelwillshowthatitiscontrivedateverypointtoconveytheimpressionthatthewearerdoesnothabituallyputforthanyusefuleffort。Itgoeswithoutsayingthatnoapparelcanbeconsideredelegant,orevendecent,ifitshowstheeffectofmanuallaboronthepartofthewearer,inthewayofsoilorwear。Thepleasingeffectofneatandspotlessgarmentsischiefly,ifnotaltogether,duetotheircarryingthesuggestionofleisure-exemptionfrompersonalcontactwithindustrialprocessesofanykind。Muchofthecharmthatinveststhepatent-leathershoe,thestainlesslinen,thelustrouscylindricalhat,andthewalking-stick,whichsogreatlyenhancethenativedignityofagentleman,comesoftheirpointedlysuggestingthatthewearercannotwhensoattiredbearahandinanyemploymentthatisdirectlyandimmediatelyofanyhumanuse。

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