The Theory of the Leisure Class

第19章

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第19章

The Theory of the Leisure Class Thorstein Veblen

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The Theory of the Leisure Class
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  Thereisagratificationoftheartisticsenseinthecontemplationofskillfulwork。Butitisalsotobeaddedthatnosuchevidenceofskillfulworkmanship,orofingeniousandeffectiveadaptationofmeanstoanend,will,inthelongrun,enjoytheapprobationofthemoderncivilizedconsumerunlessithasthesanctionoftheCanonofconspicuouswaste。

  Thepositionheretakenisenforcedinafelicitousmannerbytheplaceassignedintheeconomyofconsumptiontomachineproducts。Thepointofmaterialdifferencebetweenmachine-madegoodsandthehand-wroughtgoodswhichservethesamepurposesis,ordinarily,thattheformerservetheirprimarypurposemoreadequately。Theyareamoreperfectproduct——showamoreperfectadaptationofmeanstoend。Thisdoesnotsavethemfromdisesteemanddeprecation,fortheyfallshortunderthetestofhonorificwaste。Handlaborisamorewastefulmethodofproduction;hencethegoodsturnedoutbythismethodaremoreserviceableforthepurposeofpecuniaryreputability;hencethemarksofhandlaborcometobehonorific,andthegoodswhichexhibitthesemarkstakerankasofhighergradethanthecorrespondingmachineproduct。Commonly,ifnotinvariably,thehonorificmarksofhandlaborarecertainimperfectionsandirregularitiesinthelinesofthehand-wroughtarticle,showingwheretheworkmanhasfallenshortintheexecutionofthedesign。Thegroundofthesuperiorityofhand-wroughtgoods,therefore,isacertainmarginofcrudeness。Thismarginmustneverbesowideastoshowbunglingworkmanship,sincethatwouldbeevidenceoflowcost,norsonarrowastosuggesttheidealprecisionattainedonlybythemachine,forthatwouldbeevidenceoflowcost。

  TheappreciationofthoseevidencesofhonorificcrUdenesstowhichhand-wroughtgoodsowetheirsuperiorworthandcharmintheeyesofwell-bredpeopleisamatterofnicediscrimination。

  Itrequirestrainingandtheformationofrighthabitsofthoughtwithrespecttowhatmaybecalledthephysiognomyofgoods。

  Machine-madegoodsofdailyuseareoftenadmiredandpreferredpreciselyonaccountoftheirexcessiveperfectionbythevulgarandtheunderbredwhohavenotgivenduethoughttothepunctiliosofelegantconsumption。Theceremonialinferiorityofmachineproductsgoestoshowthattheperfectionofskillandworkmanshipembodiedinanycostlyinnovationsinthefinishofgoodsisnotsufficientofitselftosecurethemacceptanceandpermanentfavor。Theinnovationmusthavethesupportofthecanonofconspicuouswaste。Anyfeatureinthephysiognomyofgoods,howeverpleasinginitself,andhoweverwellitmayapproveitselftothetasteforeffectivework,willnotbetoleratedifitprovesobnoxioustothisnormofpecuniaryreputability。

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