第5章
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  Thesenegotiationsandmuchofthestrategythatleadsuptoabusinessconsolidationareofthenatureofderangementsofindustry,afterthemannerspokenofabove。Sothatbusinessinterestsandmanoeuvrescommonlydelayconsolidations,combinations,correlationsoftheseveralplantsandprocesses,forsomeappreciabletimeaftersuchmeasureshavebecomepatentlyadvisableonindustrialgrounds。Inthemeantimethenegotiatorsareworkingatcross-purposesandendeavoringtoputtheirrivalsinasdisadvantageousalightasmaybe,withtheresultthatthereischronicderangement,duplication,andmisdirectedgrowthoftheindustrialequipmentwhilethestrategyisgoingforward,andexpensivemaladjustmenttoheovercomewhenthenegotiationsarebroughttoaclose。11*

  Serviceability,industrialadvisability,isnotthedecisivepoint。Thedecisivepointisbusinessexpediencyandbusinesspressure。Inthenormalcourseofbusinesstouchingthismatterofindustrialconsolidation,therefore,thecaptainofindustryworksagainst,aswellasfor,anewandmoreefficientorganization。Heinhibitsaswellasfurthersthehigherorganizationofindustry。12*Broadly,itmaybesaidthatindustrialconsolidationsandtheworkingarrangementsmadeforthemoreeconomicalutilizationofresourcesandmechanicalcontrivancesareallowedtogointoeffectonlyaftertheyarelongoverdue。

  Incurrenteconomictheorythebusinessmanisspokenofunderthenameof“entrepreneur“or“undertaker,“andhisfunctionisheldtobethecoordinatingofindustrialprocesseswithaviewtoeconomicsofproductionandheightenedserviceability。Thesoundnessofthisviewneednotbequestioned。Ithasagreatsentimentalvalueandisusefulinmanyways。Thereisalsoamodicumoftruthinitasanaccountoffacts。Incommonwithothermen,thebusinessmanismovedbyidealsofserviceabilityandanaspirationtomakethewayoflifeeasierforhisfellows。Likeothermen,hehassomethingoftheinstinctofworkmanship。Nodoubtsuchaspirationsmovethegreatbusinessmanlessurgentlythanmanyothers,whoare,onthataccount,lesssuccessfulinbusinessaffairs。Motivesofthiskinddetractfrombusinessefficiency,andanundueyieldingtothemonthepartofbusinessmenistobedeprecatedasaninfirmity。Still,throughoutmen’sdealingwithoneanotherandwiththeinterestsofthecommunitythererunsasenseofequity,fairdealing,andworkmanlikeintegrity;andinanuncertaindegreethisbentdiscountenancesgainthatisgotatanunduecosttoothers,orwithoutrenderingsomecolorableequivalent。

  Businessmenarealso,inameasure,guidedbytheambitiontoeffectacreditableimprovementintheindustrialprocesseswhichtheirbusinesstraffictouches。Thesesentimentalfactorsinbusinessexercisesomethingofaconstraint,varyinggreatlyfromonepersontoanother,butnotmeasurableinitsaggregateresults。Thecareersofmostoftheillustriousbusinessmenshowthepresenceofsomesalutaryconstraintofthiskind。Notinfrequentlyanexcessivesensitivenessofthiskindleadstoawithdrawalfrombusiness,orfromcertainformsofbusinesswhichmayappealtoavividfancyaspeculiarlydishonestorpeculiarlydetrimentaltothecommunity。13*Suchgroundsofaction,andperhapsothersequallygenialandequallyunbusinesslike,wouldprobablybediscoveredbyadetailedscrutinyofanylargebusinessdeal。Probablyinmanycasesthebusinessstrategist,infectedwiththishumaninfirmity,reachesanagreementwithhisrivalsandhisneighborsintheindustrialsystemwithoutexactingthelastconcessionthataruthlessbusinessstrategymightentitlehimto。Theresultis,probably,aspeedierconclusionandasmootherworkingofthelargecoalitionsthanwouldfollowfromtheunmitigatedswayofbusinessprinciples。14*

  Butthesentimentwhichinthiswayactsinconstraintofbusinesstrafficproceedsonsuchgroundsofequityandfairdealingasareaffordedbycurrentbusinessethics;itactswithintherangeofbusinessprinciples,notincontraventionofthem;itactsasaconventionalrestraintuponpecuniaryadvantage,notinabrogationofit。Thiscodeofbusinessethicsconsists,afterall,ofmitigationsofthemaxim,Caveatemptor。

  Ittouchesprimarilythedealingsofmanwithman,andonlylessdirectlyandlesssearchinglyinculcatestemperanceandcircumspectionasregardstheulteriorinterestsofthecommunityatlarge。Wherethismoralneedofabalancebetweentheservicesrenderedthecommunityandthegainderivedfromagivenbusinesstransactionassertsitselfatall,thebalanceiscommonlysoughttobemaintainedinsomesortofpecuniaryterms;butpecuniarytermsaffordonlyaveryinadequatemeasureofserviceabilitytothecommunity。

  Greatandmanyaretheitemsofservicetobesetdowntothebusinessman’saccountinconnectionwiththeorganizationoftheindustrialsystem,butwhenallissaid,itisstilltobekeptinmindthathisworkinthecorrelationofindustrialprocessesischieflyofapermissivekind。Hisfurtheranceofindustryisatthesecondremove,andischieflyofanegativecharacter。Inhiscapacityasbusinessmanhedoesnotgocreativelyintotheworkofperfectingmechanicalprocessesandturningthemeansathandtoneworlargeruses。Thatistheworkofthemenwhohaveinhandthedevisingandoversightofmechanicalprocesses。Themeninindustrymustfirstcreatethemechanicalpossibilityofsuchnewandmoreefficientmethodsandcorrelations,beforethebusinessmanseesthechance,makesthenecessarybusinessarrangements,andgivesgeneraldirectionsthatthecontemplatedindustrialadvanceshallgointoeffect。Theperiodbetweenthetimeofearliestpracticabilityandtheeffectualcompletionofagivenconsolidationinindustrymarkstheintervalbywhichthebusinessmanretardstheadvanceofindustry。Againstthisaretobeoffsetthecases,comparativelyslightandinfrequent,wherethebusinessmenincontrolpushtheadvanceofindustryintonewfieldsandpromptthemenconcernedwiththemechanicsofthecasetoexperimentandexplorationinnewfieldsofmechanicalprocess。

  Whentherecitalismade,therefore,ofhowthelargeconsolidationstakeplaceattheinitiativeofthebusinessmenwhoareincontrol,itshouldbeaddedthatthefactoftheirbeingincontrolprecludesindustrialcorrelationsfromtakingplaceexceptbytheiradviceandconsent。Theindustrialsystemisorganizedonbusinessprinciplesandforpecuniaryends。Thebusinessmanisatthecentre;heholdsthediscretionandheexercisesitfreely,andhischoicefallsoutnowOnoneside,nowontheother。Theretardationaswellastheadvanceistobesetdowntohisaccount。

  Asregardstheeconomiesincostofproductioneffectedbytheseconsolidations,thereisafurthercharacteristicfeaturetobenoted,afeatureofsomesignificanceforanytheoryofmodernbusiness。Ingreatmeasurethesavingeffectedisasavingofthecostsofbusinessmanagementandofthecompetitivecostsofmarketingproductsandservices,ratherthanasavingintheprimecostsofproduction。Theheightenedfacilityandefficiencyofthenewandlargerbusinesscombinationsprimarilyaffecttheexpensesofofficeworkandsales,anditisingreatpartonlyindirectlythatthiscurtailmentandconsolidationofbusinessmanagementhasaneffectuponthemethodsandaimsofindustryproper。Ittouchesthepecuniaryprocessesimmediately,andthemechanicalprocessesindirectlyandinanuncertaindegree。Itisofthenatureofapartialneutralizationofthewastesduetothepresenceofpecuniarymotivesandbusinessmanagement,-forthebusinessmanagementinvolveswastewhereveragreaternumberofmenortransactionsareinvolvedthanarenecessarytotheeffectivedirectionofthemechanicalprocessesemployed。Theamountof“business“thathastobetransactedperunitofproductismuchgreaterwherethevariousrelatedindustrialprocessesaremanagedinseveraltythanwhereseveralofthemarebroughtunderonebusinessmanagement。Apecuniarydiscretionhastobeexercisedateverypointofcontactortransition,wheretheprocessoritsproducttouchesorpassestheboundarybetweendifferentspheresofownership。Businesstransactionshavetodowithownershipandchangesofownership。Thegreatertheparcelmentinpointofownership,thegreatertheamountofbusinessworkthathastobedoneinconnectionwithagivenoutputofgoodsorservices,andtheslower,lessfacile,andlessaccurateonthewhole,isthework。Thisappliesbothtotheworkofbargainandcontract,whereinpecuniaryinitiativeanddiscretionarechieflyexercised,andtotheroutineworkofaccounting,andofgatheringandapplyinginformationandmisinformation。

  Thestandardizationofindustrialprocesses,products,services,andconsumers,spokenofinanearlierchapter,verymateriallyfacilitatesthebusinessman’sworkinreorganizingbusinessenterprisesonalargerscale;particularlydoesthisstandardizationservehisendsbypermittingauniformroutineinaccounting,invoices,contracts,etc。,andsoadmittingalargecentralaccountingsystem,withhomogeneousramifications,suchaswillgiveacompetentconspectusofthepecuniarysituationoftheenterpriseatanygiventime。

  Thegreat,atthepresentstageofdevelopmentperhapsthegreatest,opportunityforsavingbyconsolidation,inthecommonrunofcases,isaffordedbytheubiquitousandinasenseexcessivepresenceofbusinessenterpriseintheeconomicsystem。

  Itisindoingawaywithunnecessarybusinesstransactionsandindustriallyfutilemanoeuvringonthepartofindependentfirmsthatthepromoterofcombinationsfindshismosttellingopportunity。Sothatitisscarcelyanover-statementtosaythatprobablythelargest,assuredlythesecurestandmostunquestionable,servicerenderedbythegreatmoderncaptainsofindustryisthiscurtailmentofthebusinesstobedone,thissweepingretirementofbusinessmenasaclassfromtheserviceandthedefinitivecancelmentofopportunitiesforprivateenterprise。

  Solongasrelatedindustrialunitsareunderdifferentbusinessmanagements,theyare,bythenatureofthecase,atcross-purposes,andbusinessconsolidationremediesthisuntowardfeatureoftheindustrialsystembyeliminatingthepeCuniaryelementfromtheintersticesofthesystemasfarasmaybe。Theinterstitialadjustmentsoftheindustrialsystematlargeareinthiswaywithdrawnfromthediscretionofrivalbusinessmen,andtheworkofpecuniarymanagementpreviouslyinvolvedisinlargepartdispensedwith,withtheresultthatthereisasavingofworkandanavoidanceofthatsystematicmutualhindrancethatcharacterizesthecompetitivemanagementofindustry。Tothecommunityatlargetheworkofpecuniarymanagement,itappears,islessserviceablethemorethereisofit。Theheroicroleofthecaptainofindustryisthatofadelivererfromanexcessofbusinessmanagement。Itisacastingoutofbusinessmenbythechiefofbusinessmen。15*

  Thetheoryofbusinessenterprisesketchedaboveappliestosuchbusinessasisoccupiedwiththeinterstitialadjustmentsofthesystemofindustries。Thisworkofkeepingandofdisturbingtheinterstitialadjustmentsdoesnotlookimmediatelytotheoutputofgoodsasitssourceofgain,buttothealterationsofvaluesinvolvedindisturbancesofthebalance,andtotheachievementofamorefavorablebusinesssituationforsomeoftheenterprisesengaged。Thisworkliesinthemiddle,betweencommercialenterpriseproper,ontheonehand,andindustrialenterpriseinthestrictersense,ontheotherhand。Itisdirectedtotheacquisitionofgainthroughtakingadvantageofthoseconjuncturesofbusinessthatariseoutoftheconcatenationofprocessesintheindustrialsystem。

  Inasimilarmannercommercialbusinessmaybesaidtobeoccupiedwithconjuncturesthatariseoutofthecircumstancesoftheindustrialsystematlarge,butnotoriginatinginthemechanicalexigenciesoftheindustrialprocesses。Theconjuncturesofcommercialbusinessproperareinthemainfortuitous,insofarthattheyarecommonlynotinitiatedbythebusinessmenengagedinthesecommercialpursuits。Commercialbusiness,simplyassuch,doesnotaimtoguidethecourseofindustry。

  Ontheotherhand,thelargebusinessenterprisespokenofaboveinitiateschangesinindustrialorganizationandseeksitsgaininlargepartthroughsuchalterationsofvaluelevelsastakeplaceonitsowninitiative。Thesealterationsofthevaluelevels,ofcourse,havetheireffectupontheoutputofgoodsanduponthematerialwelfareofthecommunity;buttheeffectwhichtheyhaveinthiswayisonlyincidentaltothequestofprofits。

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