第8章
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  Thissomewhatidealizedanddiagrammaticoutlineofthedevelopmentandnatureofdomesticservicecomesnearestbeingtrueforthatculturalstagewhichwasherebeennamedthe“quasi-peaceable“stageofindustry。Atthisstagepersonalservicefirstrisestothepositionofaneconomicinstitution,anditisatthisstagethatitoccupiesthelargestplaceinthecommunity’sschemeoflife。Intheculturalsequence,thequasi猵eaceablestagefollowsthepredatorystageproper,thetwobeingsuccessivephasesofbarbarianlife。Itscharacteristicfeatureisaformalobservanceofpeaceandorder,atthesametimethatlifeatthisstagestillhastoomuchofcoercionandclassantagonismtobecalledpeaceableinthefullsenseoftheword。Formanypurposes,andfromanotherpointofviewthantheeconomicone,itmightaswellbenamedthestageofstatus。Themethodofhumanrelationduringthisstage,andthespiritualattitudeofmenatthislevelofculture,iswellsummedupundertheterm。Butasadescriptivetermtocharacterisetheprevailingmethodsofindustry,aswellastoindicatethetrendofindustrialdevelopmentatthispointineconomicevolution,theterm“quasi-peaceable“seemspreferable。SofarasconcernsthecommunitiesoftheWesternculture,thisphaseofeconomicdevelopmentprobablyliesinthepast;exceptforanumericallysmallthoughveryconspicuousfractionofthecommunityinwhomthehabitsofthoughtpeculiartothebarbarianculturehavesufferedbutarelativelyslightdisintegration。

  Personalserviceisstillanelementofgreateconomicimportance,especiallyasregardsthedistributionandconsumptionofgoods;butitsrelativeimportanceeveninthisdirectionisnodoubtlessthanitoncewas。Thebestdevelopmentofthisvicariousleisureliesinthepastratherthaninthepresent;anditsbestexpressioninthepresentistobefoundintheschemeoflifeoftheupperleisureclass。Tothisclassthemoderncultureowesmuchinthewayoftheconservationoftraditions,usages,andhabitsofthoughtwhichbelongonamorearchaicculturalplane,sofarasregardstheirwidestacceptanceandtheirmosteffectivedevelopment。

  Inthemodernindustrialcommunitiesthemechanicalcontrivancesavailableforthecomfortandconvenienceofeverydaylifearehighlydeveloped。Somuchsothatbodyservants,or,indeed,domesticservantsofanykind,wouldnowscarcelybeemployedbyanybodyexceptonthegroundofacanonofreputabilitycarriedoverbytraditionfromearlierusage。Theonlyexceptionwouldbeservantsemployedtoattendonthepersonsoftheinfirmandthefeeble-minded。Butsuchservantsproperlycomeundertheheadoftrainednursesratherthanunderthatofdomesticservants,andtheyare,therefore,anapparentratherthanarealexceptiontotherule。

  Theproximatereasonforkeepingdomesticservants,forinstance,inthemoderatelywell-to-dohouseholdofto-day,isostensiblythatthemembersofthehouseholdareunablewithoutdiscomforttocompasstheworkrequiredbysuchamodernestablishment。Andthereasonfortheirbeingunabletoaccomplishitis1thattheyhavetoomany“socialduties“,and2thattheworktobedoneistoosevereandthatthereistoomuchofit。Thesetworeasonsmayberestatedasfollows:1

  Underthemandatorycodeofdecency,thetimeandeffortofthemembersofsuchahouseholdarerequiredtobeostensiblyallspentinaperformanceofconspicuousleisure,inthewayofcalls,drives,clubs,sewing-circles,sports,charityorganisations,andotherlikesocialfunctions。Thosepersonswhosetimeandenergyareemployedinthesemattersprivatelyavowthatalltheseobservances,aswellastheincidentalattentiontodressandotherconspicuousconsumption,areveryirksomebutaltogetherunavoidable。2Undertherequirementofconspicuousconsumptionofgoods,theapparatusoflivinghasgrownsoelaborateandcumbrous,inthewayofdwellings,furniture,bric-a-brac,wardrobeandmeals,thattheconsumersofthesethingscannotmakewaywiththemintherequiredmannerwithouthelp。Personalcontactwiththehiredpersonswhoseaidiscalledintofulfiltheroutineofdecencyiscommonlydistastefultotheoccupantsofthehouse,buttheirpresenceisenduredandpaidfor,inordertodelegatetothemashareinthisonerousconsumptionofhouseholdgoods。Thepresenceofdomesticservants,andofthespecialclassofbodyservantsinaneminentdegree,isaconcessionofphysicalcomforttothemoralneedofpecuniarydecency。

  Thelargestmanifestationofvicariousleisureinmodernlifeismadeupofwhatarecalleddomesticduties。Thesedutiesarefastbecomingaspeciesofservicesperformed,notsomuchfortheindividualbehoofoftheheadofthehouseholdasforthereputabilityofthehouseholdtakenasacorporateunit——agroupofwhichthehousewifeisamemberonafootingofostensibleequality。Asfastasthehouseholdforwhichtheyareperformeddepartsfromitsarchaicbasisofownership-marriage,thesehouseholddutiesofcoursetendtofalloutofthecategoryofvicariousleisureintheoriginalsense;exceptsofarastheyareperformedbyhiredservants。Thatistosay,sincevicariousleisureispossibleonlyonabasisofstatusorofhiredservice,thedisappearanceoftherelationofstatusfromhumanintercourseatanypointcarrieswithitthedisappearanceofvicariousleisuresofarasregardsthatmuchoflife。Butitistobeadded,inqualificationofthisqualification,thatsolongasthehouseholdsubsists,evenwithadividedhead,thisclassofnon-productivelabourperformedforthesakeofthehouseholdreputabilitymuststillbeclassedasvicariousleisure,althoughinaslightlyalteredsense。Itisnowleisureperformedforthequasi-personalcorporatehousehold,insteadof,asformerly,fortheproprietaryheadofthehousehold。

  ChapterFourConspicuousConsumptionInwhathasbeensaidoftheevolutionofthevicariousleisureclassanditsdifferentiationfromthegeneralbodyoftheworkingclasses,referencehasbeenmadetoafurtherdivisionoflabour,——thatbetweenthedifferentservantclasses。Oneportionoftheservantclass,chieflythosepersonswhoseoccupationisvicariousleisure,cometoundertakeanew,subsidiaryrangeofduties——thevicariousconsumptionofgoods。

  Themostobviousforminwhichthisconsumptionoccursisseeninthewearingofliveriesandtheoccupationofspaciousservants’

  quarters。Another,scarcelylessobtrusiveorlesseffectiveformofvicariousconsumption,andamuchmorewidelyprevalentone,istheconsumptionoffood,clothing,dwelling,andfurniturebytheladyandtherestofthedomesticestablishment。

  Butalreadyatapointineconomicevolutionfarantedatingtheemergenceofthelady,specialisedconsumptionofgoodsasanevidenceofpecuniarystrengthhadbeguntoworkoutinamoreorlesselaboratesystem。Thebeginningofadifferentiationinconsumptionevenantedatestheappearanceofanythingthatcanfairlybecalledpecuniarystrength。Itistraceablebacktotheinitialphaseofpredatoryculture,andthereisevenasuggestionthatanincipientdifferentiationinthisrespectliesbackofthebeginningsofthepredatorylife。Thismostprimitivedifferentiationintheconsumptionofgoodsislikethelaterdifferentiationwithwhichweareallsointimatelyfamiliar,inthatitislargelyofaceremonialcharacter,butunlikethelatteritdoesnotrestonadifferenceinaccumulatedwealth。

  Theutilityofconsumptionasanevidenceofwealthistobeclassedasaderivativegrowth。Itisanadaptiontoanewend,byaselectiveprocess,ofadistinctionpreviouslyexistingandwellestablishedinmen’shabitsofthought。

  Intheearlierphasesofthepredatoryculturetheonlyeconomicdifferentiationisabroaddistinctionbetweenanhonourablesuperiorclassmadeupoftheable-bodiedmenontheoneside,andabaseinferiorclassoflabouringwomenontheother。Accordingtotheidealschemeoflifeinforceatthetimeitistheofficeofthementoconsumewhatthewomenproduce。

  Suchconsumptionasfallstothewomenismerelyincidentaltotheirwork;itisameanstotheircontinuedlabour,andnotaconsumptiondirectedtotheirowncomfortandfulnessoflife。

  Unproductiveconsumptionofgoodsishonourable,primarilyasamarkofprowessandaperquisiteofhumandignity;secondarilyitbecomessubstantiallyhonourabletoitself,especiallytheconsumptionofthemoredesirablethings。Theconsumptionofchoicearticlesoffood,andfrequentlyalsoofrarearticlesofadornment,becomestabutothewomenandchildren;andifthereisabaseservileclassofmen,thetabuholdsalsoforthem。

  Withafurtheradvanceinculturethistabumaychangeintosimplecustomofamoreorlessrigorouscharacter;butwhateverbethetheoreticalbasisofthedistinctionwhichismaintained,whetheritbeatabuoralargerconventionality,thefeaturesoftheconventionalschemeofconsumptiondonotchangeeasily。Whenthequasi-peaceablestageofindustryisreached,withitsfundamentalinstitutionofchattelslavery,thegeneralprinciple,moreorlessrigorouslyapplied,isthatthebase,industriousclassshouldconsumeonlywhatmaybenecessarytotheirsubsistence。Inthenatureofthings,luxuriesandthecomfortsoflifebelongtotheleisureclass。Underthetabu,certainvictuals,andmoreparticularlycertainbeverages,arestrictlyreservedfortheuseofthesuperiorclass。

  Theceremonialdifferentiationofthedietaryisbestseenintheuseofintoxicatingbeveragesandnarcotics。Ifthesearticlesofconsumptionarecostly,theyarefelttobenobleandhonorific。Thereforethebaseclasses,primarilythewomen,practiceanenforcedcontinencewithrespecttothesestimulants,exceptincountrieswheretheyareobtainableataverylowcost。

  Fromarchaictimesdownthroughallthelengthofthepatriarchalregimeithasbeentheofficeofthewomentoprepareandadministertheseluxuries,andithasbeentheperquisiteofthemenofgentlebirthandbreedingtoconsumethem。Drunkennessandtheotherpathologicalconsequencesofthefreeuseofstimulantsthereforetendintheirturntobecomehonorific,asbeingamark,atthesecondremove,ofthesuperiorstatusofthosewhoareabletoaffordtheindulgence。Infirmitiesinducedbyover-indulgenceareamongsomepeoplesfreelyrecognisedasmanlyattributes。Ithasevenhappenedthatthenameforcertaindiseasedconditionsofthebodyarisingfromsuchanoriginhaspassedintoeverydayspeechasasynonymfor“noble“or“gentle“。

  Itisonlyatarelativelyearlystageofculturethatthesymptomsofexpensiveviceareconventionallyacceptedasmarksofasuperiorstatus,andsotendtobecomevirtuesandcommandthedeferenceofthecommunity;butthereputabilitythatattachestocertainexpensiveviceslongretainssomuchofitsforceastoappreciablylessonthedisapprobationvisiteduponthemenofthewealthyornobleclassforanyexcessiveindulgence。Thesameinvidiousdistinctionaddsforcetothecurrentdisapprovalofanyindulgenceofthiskindonthepartofwomen,minors,andinferiors。Thisinvidioustraditionaldistinctionhasnotlostitsforceevenamongthemoreadvancedpeoplesoftoday。Wheretheexamplesetbytheleisureclassretainsitsimperativeforceintheregulationoftheconventionalities,itisobservablethatthewomenstillingreatmeasurepractisethesametraditionalcontinencewithregardtostimulants。

  Thischaracterisationofthegreatercontinenceintheuseofstimulantspractisedbythewomenofthereputableclassesmayseemanexcessiverefinementoflogicattheexpenseofcommonsense。Butfactswithineasyreachofanyonewhocarestoknowthemgotosaythatthegreaterabstinenceofwomenisinsomepartduetoanimperativeconventionality;andthisconventionalityis,inageneralway,strongestwherethepatriarchaltradition——thetraditionthatthewomanisachattel——hasretaineditsholdingreatestvigour。Inasensewhichhasbeengreatlyqualifiedinscopeandrigour,butwhichhasbynomeanslostitsmeaningevenyet,thistraditionsaysthatthewoman,beingachattel,shouldconsumeonlywhatisnecessarytohersustenance,——exceptsofarasherfurtherconsumptioncontributestothecomfortorthegoodreputeofhermaster。Theconsumptionofluxuries,inthetruesense,isaconsumptiondirectedtothecomfortoftheconsumerhimself,andis,therefore,amarkofthemaster。Anysuchconsumptionbyotherscantakeplaceonlyonabasisofsufferance。Incommunitieswherethepopularhabitsofthoughthavebeenprofoundlyshapedbythepatriarchaltraditionwemayaccordinglylookforsurvivalsofthetabuonluxuriesatleasttotheextentofaconventionaldeprecationoftheirusebytheunfreeanddependentclass。Thisismoreparticularlytrueasregardscertainluxuries,theuseofwhichbythedependentclasswoulddetractsensiblyfromthecomfortorpleasureoftheirmasters,orwhichareheldtobeofdoubtfullegitimacyonothergrounds。IntheapprehensionofthegreatconservativemiddleclassofWesterncivilisationtheuseofthesevariousstimulantsisobnoxioustoatleastone,ifnotboth,oftheseobjections;

  anditisafacttoosignificanttobepassedoverthatitispreciselyamongthesemiddleclassesoftheGermanicculture,withtheirstrongsurvivingsenseofthepatriarchalproprieties,thatthewomenaretothegreatestextentsubjecttoaqualifiedtabuonnarcoticsandalcoholicbeverages。Withmanyqualifications——withmorequalificationsasthepatriarchaltraditionhasgraduallyweakened——thegeneralruleisfelttoberightandbindingthatwomenshouldconsumeonlyforthebenefitoftheirmasters。Theobjectionofcoursepresentsitselfthatexpenditureonwomen’sdressandhouseholdparaphernaliaisanobviousexceptiontothisrule;butitwillappearinthesequelthatthisexceptionismuchmoreobviousthansubstantial。

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