Ithinkthateverymanoughttoworkforhisliving,withoutexception,andthatwhenhehasonceavouchedhiswillingnesstowork,societyshouldprovidehimwithworkandwarranthimaliving。Idonotthinkanymanoughttolivebyanart。Aman’sartshouldbehisprivilege,whenhehasprovenhisfitnesstoexerciseit,andhasotherwiseearnedhisdailybread;anditsresultsshouldbefreetoall。Thereisaninstinctivesenseofthis,eveninthemidstofthegrotesqueconfusionofoureconomicbeing;peoplefeelthatthereissomethingprofane,somethingimpious,intakingmoneyforapicture,orapoem,orastatue。Mostofall,theartisthimselffeelsthis。Heputsonaboldfrontwiththeworld,tobesure,andbrazensitoutasBusiness;butheknowsverywellthatthereissomethingfalseandvulgarinit;andthattheworkwhichcannotbetrulypricedinmoneycannotbetrulypaidinmoney。Hecan,ofcourse,saythatthepriesttakesmoneyforreadingthemarriageservice,forchristeningthenew—bornbabe,andforsayingthelastofficeforthedead;thatthephysiciansellshealing;thatjusticeitselfispaidfor;andthatheismerelyapartytothethingthatisandmustbe。Hecansaythat,asthethingis,unlesshesellshisarthecannotlive,thatsocietywillleavehimtostarveifhedoesnothititsfancyinapicture,orapoem,orastatue;
andallthisisbitterlytrue。Heis,andhemustbe,onlytoogladifthereisamarketforhiswares。Withoutamarketforhiswareshemustperish,orturntomakingsomethingthatwillsellbetterthanpictures,orpoems,orstatues。Allthesame,thesinandtheshameremain,andtheavertedeyeseesthemstill,withitsinwardvision。Manywillmakebelieveotherwise,butIwouldrathernotmakebelieveotherwise;andintryingtowriteofLiteratureasBusinessIamtemptedtobeginbysayingthatBusinessistheopprobriumofLiterature。
II。
Literatureisatoncethemostintimateandthemostarticulateofthearts。Itcannotimpartitseffectthroughthesensesorthenervesastheotherartscan;itisbeautifulonlythroughtheintelligence;itisthemindspeakingtothemind;untilithasbeenputintoabsoluteterms,ofaninvariablesignificance,itdoesnotexistatall。Itcannotawakenthisemotioninone,andthatinanother;ifitfailstoexpresspreciselythemeaningoftheauthor,ifitdoesnotsayHIM,itsaysnothing,andisnothing。Sothatwhenapoethasputhisheart,muchorlittle,intoapoem,andsoldittoamagazine,thescandalisgreaterthanwhenapainterhassoldapicturetoapatron,orasculptorhasmodelledastatuetoorder。Theseareartistslessarticulateandlessintimatethanthepoet;theyaremoreexteriortotheirwork;theyarelesspersonallyinit;theypartwithlessofthemselvesinthedicker。ItdoesnotchangethenatureofthecasetosaythatTennysonandLongfellowandEmersonsoldthepoemsinwhichtheycouchedthemostmysticalmessagestheirgeniuswaschargedtobearmankind。Theysubmittedtotheconditionswhichnonecanescape;butthatdoesnotjustifytheconditions,whicharenonethelesstheconditionsofhuckstersbecausetheyareimposeduponpoets。Ifitwillservetomakemymeaningalittleclearerwewillsupposethatapoethasbeencrossedinlove,orhassufferedsomerealsorrow,likethelossofawifeorchild。Hepoursouthisbrokenheartinversethatshallbringtearsofsacredsympathyfromhisreaders,andaneditorpayshimahundreddollarsfortherightofbringinghisversetotheirnotice。Itisperfectlytruethatthepoemwasnotwrittenforthesedollars,butitisperfectlytruethatitwassoldforthem。Thepoetmustusehisemotionstopayhisprovisionbills;hehasnoothermeans;
societydoesnotproposetopayhisbillsforhim。Yet,andattheendoftheends,theunsophisticatedwitnessfindsthetransactionridiculous,findsitrepulsive,findsitshabby。
Somehowheknowsthatifourhucksteringcivilizationdidnotateverymomentviolatetheeternalfitnessofthings,thepoet’ssongwouldhavebeengiventotheworld,andthepoetwouldhavebeencaredforbythewholehumanbrotherhood,asanymanshouldbewhodoesthedutythateverymanowesit。
Theinstinctivesenseofthedishonorwhichmoney—purchasedoestoartissostrongthatsometimesamanofletterswhocanpayhiswayotherwiserefusespayforhiswork,asLordByrondid,forawhile,fromanoblepride,andasCountTolstoyhastriedtodo,fromanobleconscience。ButByron’spublisherprofitedbyagenerositywhichdidnotreachhisreaders;andtheCountessTolstoycollectsthecopyrightwhichherhusbandforegoes;sothatthesetwoeminentinstancesofprotestagainstbusinessinliteraturemaybesaidnottohaveshakenitsmoneybasis。I
knowofnoothers;buttheremaybemanythatIamculpablyignorantof。Still,IdoubtifthereareenoughtoaffectthefactthatLiteratureisBusinessaswellasArt,andalmostassoon。Atpresentbusinessistheonlyhumansolidarity;weareallboundtogetherwiththatchain,whateverinterestsandtastesandprinciplesseparateus,andIfeelquitesurethatinwritingoftheManofLettersasaManofBusiness,IshallattractfarmorereadersthanIshouldinwritingofhimasanArtist。
Besides,asanartisthehasbeendoneagreatdealalready;andacommercialstatelikeourshasreallymoreconcerninhimasabusinessman。Perhapsitmaysometimesbedifferent;Idonotbelieveitwilltilltheconditionsaredifferent,andthatisalongwayoff。
III。
InthemeantimeIconfidentlyappealtothereader’simaginationwiththefactthatthereareseveralmenoflettersamonguswhoaresuchgoodmenofbusinessthattheycancommandahundreddollarsathousandwordsforalltheywrite;andatleastonewomanofletterswhogetsahundredandfiftydollarsathousandwords。Itiseasytowriteathousandwordsaday,andsupposingoneoftheseauthorstoworksteadily,itcanbeseenthathisnetearningsduringtheyearwouldcometosomesuchsumasthePresidentoftheUnitedStatesgetsfordoingfarlessworkofamuchmoreperishablesort。Ifthemanofletterswerewhollyabusinessmanthisiswhatwouldhappen;hewouldmakehisfortyorfiftythousanddollarsayear,andbeabletoconsortwithbankpresidents,andrailroadofficials,andrichtradesmen,andotherflowersofourplutocracyonequalterms。But,unfortunately,fromabusinesspointofview,heisalsoanartist,andtheveryqualitiesthatenablehimtodelightthepublicdisablehimfromdelightingituninterruptedly。\"Norosebloomsrightalong,\"astheEnglishboysatOxfordmadeanAmericancollegiansayinathemewhichtheyimaginedforhiminhisnationalparlance;andthemanofletters,asanartist,isapttohavetimesandseasonswhenhecannotblossom。Veryoftenitshallhappenthathismindwillliefallowbetweennovelsorstoriesforweeksandmonthsatastretch;whenthesuggestionsofthefriendlyeditorshallfailtofruitintheessaysorarticlesdesired;whenthemuseshallaltogetherwithholdherself,orshallrespondonlyinafeebledribbleofversewhichhemightsellindeed,butwhichitwouldnotbegoodbusinessforhimtoputonthemarket。Butsupposinghimtobeaverydiligentandcontinuousworker,andsohappyastohavefallenonathemethatdelightshimandbearshimalong,hemaypleasehimselfsoillwiththeresultofhislaborsthathecandonothinglessinartisticconsciencethandestroyaday’swork,aweek’swork,amonth’swork。Iknowonemanofletterswhowroteto—day,andtoreuptomorrowfornearlyawholesummer。Butevenifpartofthemistakenworkmaybesaved,becauseitisgoodworkoutofplace,andnotintrinsicallybad,thetaskofreconstructionwantsalmostasmuchtimeastheproduction;andthen,whenallseemsdone,comestheanxiousandendlessprocessofrevision。ThesedrawbacksreducetheearningcapacityofwhatImaycallthehigh—costmanoflettersinsuchmeasurethatanauthorwhosenameisknowneverywhere,andwhosereputationiscommensuratewiththeboundariesofhiscountry,ifitdoesnottranscendthem,shallhavetheincome,say,ofarisingyoungphysician,knowntoafewpeopleinasubordinatecity。
Inviewofthisfact,sohumiliatingtoanauthorinthepresenceofanationofbusinessmenlikeours,IdonotknowthatIcanestablishthemanoflettersinthepopularesteemasverymuchofabusinessmanafterall。Hemuststillhavealowrankamongpracticalpeople;andhewillberegardedbythegreatmassofAmericansasperhapsalittleoff,alittlefunny,alittlesoft!
Perhapsnot;andyetIwouldrathernothaveaconsensusofpublicopiniononthequestion;IthinkIammorecomfortablewithoutit。
IV。
Thereisthistobesaidindefenceofmenoflettersonthebusinessside,thatliteratureisstillaninfantindustrywithus,andsofarfromhavingbeenprotectedbyourlawsitwasexposedforninetyyearsafterthefoundationoftherepublictotheviciouscompetitionofstolengoods。Itistruethatwenowhavetheinternationalcopyrightlawatlast,andwecanatleastbegintoforgetourshame;butliterarypropertyhasonlyforty—twoyearsoflifeunderourunjuststatutes,andifitisattackedbyrobbersthelawdoesnotseekouttheaggressorsandpunishthem,asitwouldseekoutandpunishthetrespassersuponanyotherkindofproperty;butitleavestheaggrievedownertobringsuitagainstthem,andrecoverdamages,ifhecan。Thismayberightenoughinitself;butIthink,then,thatallpropertyshouldbedefendedbycivilsuit,andshouldbecomepublicafterforty—twoyearsofprivatetenure。TheConstitutionguaranteesusallequalitybeforethelaw,butthelaw—makersseemtohaveforgottenthisinthecaseofourinfantliteraryindustry。Solongasthisremainsthecase,wecannotexpectthebestbusinesstalenttogointoliterature,andthemanoflettersmustkeephispresentlowgradeamongbusinessmen。
AsIhavehinted,itisbutalittlewhilethathehashadanystandingatall。Imaysaythatitisonlysincethewasthatliteraturehasbecomeabusinesswithus。Beforethattimewehadauthors,andverygoodones;itisastonishinghowgoodtheywere;butIdonotrememberanyofthemwholivedbyliteratureexceptEdgarA。Poe,perhaps;andweallknowhowhelived;itwaslargelyuponloans。Theywereeithermenoffortune,ortheywereeditors,orprofessors,withsalariesorincomesapartfromthesmallgainsoftheirpens;ortheywerehelpedoutwithpublicoffices;oneneednotgoovertheirnames,orclassifythem。Someofthemmusthavemademoneybytheirbooks,butI
questionwhetheranyonecouldhavelived,evenverysimply,uponthemoneyhisbooksbroughthim。Noonecoulddothatnow,unlesshewroteabookthatwecouldnotrecognizeasaworkofliterature。Butmanyauthorslivenow,andliveprettilyenough,bythesaleoftheserialpublicationoftheirwritingstothemagazines。Theydonotlivesonicelyassuccessfultradespeople,ofcourse,orasmenintheotherprofessionswhentheybegintomakethemselvesnames;thehighstateofbrokers,bankers,railroadoperators,andthelikeis,inthenatureofthecase,beyondtheirfondestdreamsofpecuniaryaffluenceandsocialsplendor。Perhapstheydonotwantthechiefseatsinthesynagogue;itiscertaintheydonotgetthem。Still,theydoveryfairlywell,asthingsgo;andseveralhaveincomesthatwouldseemrichestothegreatmassofworthyAmericanswhoworkwiththeirhandsforaliving——whentheycangetthework。Theirincomesaremainlyfromserialpublicationinthedifferentmagazines;andtheprosperityofthemagazineshasgivenawholeclassexistencewhich,asaclass,waswhollyunknownamongusbeforethewar。Itisnotonlythefamousorfullyrecognizedauthorswholiveinthisway,butthemuchlargernumberofcleverpeoplewhoareasyetknownchieflytotheeditors,andwhomaynevermakethemselvesapublic,butwhodowellakindofacceptablework。Thesearethesortwhodonotgetreprintedfromtheperiodicals;butthebetterrecognizedauthorsdogetreprinted,andthentheirserialworkinitscompletedformappealstothereaderswhosaytheydonotreadserials。Themultitudeoftheseisnotgreat,andifanauthorrestedhishopesupontheirfavorhewouldbeamuchmoreembitteredmanthanhenowgenerallyis。Butheunderstandsperfectlywellthathisrewardisintheserialandnotinthebook;thereturnfromthathemaycountassomuchmoneyfoundintheroad——afewhundreds,averyfewthousands,atthemost。
V。
Idoubt,indeed,whethertheearningsofliterarymenareabsolutelyasgreatastheywereearlierinthecentury,inanyoftheEnglish—speakingcountries;relativelytheyarenothinglikeasgreat。Scotthadfortythousanddollarsfor\"Woodstock,\"
whichwasnotaverylargenovel,andwasbynomeansoneofhisbest;andfortythousanddollarshadatleastthepurchasingpowersofsixtythousandthen。Moorehadthreethousandguineasfor\"LallaRookh,\"butwhatpublisherwouldberashenoughtopaytwenty—fivethousanddollarsforthemasterpieceofaminorpoetnow?Thebook,exceptinveryrareinstances,makesnothinglikethereturntotheauthorthatthemagazinemakes,andtherearebuttwoorthreeauthorswhofindtheiraccountinthatformofpublication。Thosewhodo,thosewhosellthemostwidelyinbookform,areoftennotatalldesiredbyeditors;withdifficultytheygetaserialacceptedbyanyprincipalmagazine。
Ontheotherhand,thereareauthorswhosebooks,comparedwiththoseofthepopularfavorites,donotsell,andyettheyareeagerlysoughtforbyeditors;theyarepaidthehighestprices,andnothingthattheyofferisrefused。Theseareliteraryartists;anditoughttobeplainfromwhatIamsayingthatinbelles—lettres,atleast,mostofthebestliteraturenowfirstseesthelightinthemagazines,andmostofthesecondbestappearsfirstinbookform。Theold—fashionedpeoplewhoflatterthemselvesupontheirdistinctioninnotreadingmagazinefiction,ormagazinepoetry,makeagreatmistake,andsimplyclassthemselveswiththepublicwhosetasteissocrudethattheycannotenjoythebest。Ofcoursethisistruemainly,ifnotmerely,ofbelles—lettres;history,science,politics,metaphysics,inspiteofthemanyexcellentarticlesandpapersinthesesortsuponwhatusedtobecalledvariousemergentoccasions,arestilltobefoundattheirbestinbooks。Themostmonumentalexampleofliterature,atoncelightandgood,whichhasfirstreachedthepublicinbookformisinthedifferentpublicationsofMarkTwain;butMr。Clemenshasoflateturnedtothemagazinestoo,andnowtakestheirmintmarkbeforehepassesintogeneralcirculation。Allthismaychangeagain,butatpresentthemagazines——wehavenolongeranyreviews——formthemostdirectapproachtothatpartofourreadingpublicwhichlikesthehighestthingsinliteraryart。Theirreaders,ifwemayjudgefromthequalityoftheliteraturetheyget,aremorerefinedthanthebookreadersinourcommunity;andtheirtastehasnodoubtbeencultivatedbythatofthedisciplinedandexperiencededitors。SofarasIhaveknownthesetheyaremenofaestheticconscience,andofgeneroussympathy。Theyhavetheirpreferencesinthedifferentkinds,andtheyhavetheirtheoryofwhatkindwillbemostacceptabletotheirreaders;buttheyexercisetheirselectivefunctionwiththewishtogivethemthebestthingstheycan。Idonotknowoneofthem——andithasbeenmygoodfortunetoknowthemnearlyall——whowouldprintawhollyinferiorthingforthesakeofaninferiorclassofreaders,thoughtheymaysometimesdeclineagoodthingbecauseforonereasonoranothertheybelieveitwouldnotbeliked。
Still,eventhisdoesnotoftenhappen;theywouldratherchancethegoodthingtheydoubtedofthanunderratetheirreaders’
judgment。
Newwritersoftensupposethemselvesrejectedbecausetheyareunknown;buttheunknownmanofforceandqualityisofallothersthemanwhomtheeditorwelcomestohispage。Heknowsthatthereisalwaysadangerthatthereigningfavoritemayfailtoplease;thatatanyrate,intheorderofthings,heispassingaway,andthatifthemagazineisnottopassawaywiththemenwhohavemadeit,theremustbeaconstantinfusionoffreshlife。Feweditorsaresuchfoolsandknavesastolettheirpersonalfeelingdisabletheirjudgment;andtheyoungwriterwhogetshismanuscriptbackmaybesurethatitisnotbecausetheeditordislikeshim,forsomereasonornoreason。
Aboveall,hecantrustmethathiscontributionhasnotbeenpassedunread,orhasfailedoftheexaminationitmerits。
Editorsarenotmenofinfalliblejudgment,buttheydousetheirjudgment,anditisusuallygood。
Theyoungauthorwhowinsrecognitioninafirst—classmagazinehasachievedadoublesuccess,first,withtheeditor,andthenwiththebestreadingpublic。Manyfactitiousandfallaciousliteraryreputationshavebeenmadethroughbooks,butveryfewhavebeenmadethroughthemagazines,whicharenotonlythebestmeansofliving,butofoutliving,withtheauthor;theyarebothbreadandfametohim。IfIinsistalittleuponthehighofficewhichthismodernformofpublicationfulfilsintheliteraryworld,itisbecauseIamimpatientoftheantiquatedandignorantprejudicewhichclassesthemagazinesasephemeral。
Theyareephemeralinform,butinsubstancetheyarenotephemeral,andwhatisbestinthemawaitsitsresurrectioninthebook,which,asthefirstform,issooftenalastingdeath。
Aninterestingproofofthevalueofthemagazinetoliteratureisthefactthatagoodnovelwillhavewideracceptanceasabookfromhavingbeenamagazineserial。
Iamnotsurethatthedecayofthebookisnotowingsomewhattothedecayofreviewing。Thisdoesnotnowseemtomesothorough,orevensogeneralasitwassomeyearsago,andI
thinkthebookoftenercomestothebuyerwithoutthewarrantofacriticalestimatethanitoncedid。Thatisneverthecasewithmaterialprintedinamagazineofhighclass。A
well—trainedcritic,whoisboundbythestrongesttiesofhonorandinterestnottobetrayeitherhisemployerorhispublic,hasjudgedit,andhispracticalapprovalisawarrantofquality。
VI。
Undertheregimeofthegreatliteraryperiodicalstheprosperityofliterarymenwouldbemuchgreaterthanitactuallyis,ifthemagazineswerealtogetherliterary。Buttheyarenot,andthisisonereasonwhyliteratureisstillthehungriestoftheprofessions。Two—thirdsofthemagazinesaremadeupofmaterialwhich,howeverexcellent,iswithoutliteraryquality。Veryprobablythisisbecauseeventhehighestclassofreaders,whoarethemagazinereaders,havesmallloveofpureliterature,whichseemstohavebeengrowinglessandlessinallclasses。I
sayseems,becausetherearereallynomeansofascertainingthefact,anditmaybethattheeditorsaremistakeninmakingtheirperiodicalstwo—thirdspopularscience,politics,economics,andthetimelytopicswhichIwillcallcontemporanies;Ihavesometimesthoughttheywere。Buthoweverthatmaybe,theireffortsinthisdirectionhavenarrowedthefieldofliteraryindustry,anddarkenedthehopeofliteraryprosperitykindledbytheunexampledprosperityoftheirperiodicals。Theypayverywellindeedforliterature;theypayfromfiveorsixdollarsathousandwordsfortheworkoftheunknownwriter,toahundredandfiftydollarsathousandwordsforthatofthemostfamous,orthemostpopular,ifthereisadifferencebetweenfameandpopularity;buttheydonot,altogether,wantenoughliteraturetojustifythebestbusinesstalentindevotingitselftobelles—
lettres,tofiction,orpoetry,orhumoroussketchesoftravel,orlightessays;businesstalentcandofarbetterindrygoods,groceries,drugs,stocks,realestate,railroads,andthelike。
Idonotthinkthereisanydangerofaruinouscompetitionfromitinthefieldwhich,thoughnarrow,seemssorichtouspoorfellows,whosebusinesstalentissmall,atthebest。
Themostofthematerialcontributedtothemagazinesisthesubjectofagreementbetweentheeditorandtheauthor;itiseithersuggestedbytheauthor,oristhefruitofsomesuggestionfromtheeditor;inanycasethepriceisstipulatedbeforehand,anditisnolongerthecustomforawell—knowncontributortoleavethepaymenttothejusticeorthegenerosityofthepublisher;thatwasneverafairthingtoeither,noreverawisething。Usually,thepriceissomuchathousandwords,atrulyodiousmethodofcomputingliteraryvalue,andonewellcalculatedtomaketheauthorfeelkeenlythehatefulnessofsellinghisartatall。Itisasifapaintersoldhispictureatsomuchasquareinch,orasculptorbargainedawayagroupofstatuarybythepound。Butitisacustomthatyoucannotalwayssuccessfullyquarrelwith,andmostwritersgladlyconsenttoit,ifonlythepriceathousandwordsislargeenough。Thesaletotheeditormeansthesaleoftheserialrightsonly,butifthepublisherofthemagazineisalsoapublisherofbooks,therepublicationofthematerialissupposedtobehisright,unlessthereisanunderstandingtothecontrary;thetermsforthisareanotheraffair。FormerlysomethingmorecouldbegotfortheauthorbythesimultaneousappearanceofhisworkinanEnglishmagazine,butnowthegreatAmericanmagazines,whichpayfarhigherpricesthananyothersintheworld,haveacirculationinEnglandsomuchexceedingthatofanyEnglishperiodical,thatthesimultaneouspublicationcannolongerbearrangedforfromthisside,thoughIbelieveitisstilldoneherefromtheotherside。
VII。
Ithinkthisisthecaseofauthorshipasitnowstandswithregardtothemagazines。Iamnotsurethatthecaseisineverywayimprovedforyoungauthors。Themagazinesallmaintainastaffforthecarefulexaminationofmanuscripts,butasmostofthematerialtheyprinthasbeenengaged,thenumberofvolunteercontributionsthattheycanuseisverysmall;oneofthegreatestofthem,Iknow,doesnotusefiftyinthecourseofayear。Thenewwriter,then,mustbeverygoodtobeaccepted,andwhenacceptedhemaywaitlongbeforeheisprinted。Thepressureissogreatintheseavenuestothepublicfavorthatone,two,threeyears,arenouncommonperiodsofdelay。Ifthewriterhasnotthepatienceforthis,orhasasoulabovecoolinghisheelsinthecourtsoffame,ormustdohisbesttoearnsomethingatonce,thebookishisimmediatehope。HowslightahopethebookisIhavetriedtohintalready,butifabookisvulgarenoughinsentiment,andcrudeenoughintaste,andflashyenoughinincident,or,betterorworsestill,ifitisabithotinthemouth,andpromisesimproprietyifnotindecency,thereisaveryfairchanceofitssuccess;Idonotmeansuccesswithaself—respectingpublisher,butwiththepublic,whichdoesnotpersonallyputitsnametoit,andisnotopenlysmirchedbyit。
Iwillnottalkofthatkindofbook,however,butofthebookwhichtheyoungauthorhaswrittenoutofanunspoiledheartandanuntaintedmind,suchasmostyoungmenandwomenwrite;andI
willsupposethatithasfoundapublisher。Itishumannature,ascompetitionhasdeformedhumannature,forthepublishertowishtheauthortotakealltherisks,andhepossiblyproposesthattheauthorshallpublishitathisownexpense,andlethimhaveapercentageoftheretailpriceformanagingit。Ifnotthat,heproposesthattheauthorshallpayforthestereotypeplates,andtakefifteenpercent。ofthepriceofthebook;orifthiswillnotgo,iftheauthorcannot,ratherthanwillnotdoit(heiscommonlyonlytoogladtodoanythinghecan),thenthepublisheroffershimtenpercent。oftheretailpriceafterthefirstthousandcopieshavebeensold。Butifhefullybelievesinthebook,hewillgivetenpercent。fromthefirstcopysold,andpayallthecostsofpublicationhimself。Thebookistoberetailedforadollarandahalf,andthepublisherisverywellpleasedwithanewbookthatsellsfifteenhundredcopies。Whethertheauthorhasasmuchreasontobesoisaquestion,butifthebookdoesnotsellmorehehasonlyhimselftoblame,andhadbetterpocketinsilencethetwohundredandtwenty—fivedollarshegetsforit,andblesshispublisher,andtrytofindworksomewhereatfivedollarsaweek。Thepublisherhasnotmadeanymore,ifquiteasmuchastheauthor,anduntilabookhassoldtwothousandcopiesthedivisionisfairenough。
Afterthat,theheavierexpensesofmanufacturinghavebeendefrayed,andthebookgoesonadvertisingitself;thereismerelythecostofpaper,printing,binding,andmarketingtobemet,andthearrangementbecomesfairerandfairerforthepublisher。Theauthorhasnorighttocomplainofthis,inthecaseofhisfirstbook,whichheisonlytoogratefultogetacceptedatall。Ifitsucceeds,hehashimselftoblameformakingthesamearrangementforhissecondorthird;itishisfault,orelseitishisnecessity,whichispracticallythesamething。Itwillbebusinessforthepublishertotakeadvantageofhisnecessityquitethesameasifitwerehisfault;butIdonotsaythathewillalwaysdoso;Ibelievehewillveryoftennotdoso。
Atonetimethereseemedaprobabilityoftheenlargementoftheauthor’sgainsbysubscriptionpublication,andoneverywell—knownAmericanauthorprosperedfabulouslyinthatway。Thepercentageofferedbythesubscriptionhouseswasonlyabouthalfasmuchasthatpaidbythetrade,butthesalesweresomuchgreaterthattheauthorcouldverywellaffordtotakeit。Wherethebook—dealersoldten,thebook—agentsoldahundred;oratleasthedidsointhecaseofMarkTwain’sbooks;andweallthoughtitreasonablehecoulddosowithours。Suchofusasmadeexperimentofhim,however,foundthefactsillogical。NobookofliteraryqualitywasmadetogobysubscriptionexceptMr。Clemens’sbooks,andIthinkthesewentbecausethesubscriptionpublicneverknewwhatgoodliteraturetheywere。
Thissortofreaders,orbuyers,weresousedtogettingsomethingworthlessfortheirmoney,thattheywouldnotspenditforartisticfiction,orindeedforanyfictionall,exceptMr。
Clemens’s,whichtheyprobablysupposedbad。Somegoodbooksoftravelhadameasurablesuccessthroughthebookagents,butnotatallthesuccessthathadbeenhopedfor;andIbelievenowthesubscriptiontradeagainpublishesonlycompilations,orsuchworksasowemoretotheskilloftheeditorthantheartofthewriter。Mr。Clemenshimselfnolongeroffershisbookstothepublicinthatway。
Itisnotcommon,Ithink,inthiscountry,topublishonthehalf—profitssystem,butitisverycommoninEngland,where,owingprobablytothemoistureintheair,whichlendsafairyoutlinetoeveryprospect,itseemstobepeculiarlyalluring。
Oneofmyownearlybookswaspublishedthereontheseterms,whichIacceptedwiththeinsensatejoyoftheyoungauthoringettinganytermsfromapublisher。Thebooksold,soldeverycopyofthesmallfirstedition,andinduetimethepublisher’sstatementcame。Ididnotthinkmyhalfoftheprofitswasverygreat,butitseemedafairdivisionaftereveryimaginablecosthadbeenchargedupagainstmypoorbook,andthatfrailventurehadbeenmadetopaytheexpensesofcomposition,corrections,paper,printing,binding,advertising,andeditorialcopies。Thewonderoughttohavebeenthattherewasanythingatallcomingtome,butIwasyoungandgreedythen,andIreallythoughtthereoughttohavebeenmore。Iwasdisappointed,butImadethebestofit,ofcourse,andtooktheaccounttothejuniorpartnerofthehousewhichemployedme,andsaidthatIshouldliketodrawonhimforthesumduemefromtheLondonpublishers。Hesaid,Certainly;butafteraglanceattheaccounthesmiledandsaidhesupposedIknewhowmuchthesumwas?Ianswered,Yes;itwaselevenpoundsnineshillings,wasnotit?ButIownedatthesametimethatIneverwasgoodatfigures,andthatIfoundEnglishmoneypeculiarlybaffling。Helaughednow,andsaid,Itwaselevenshillingsandninepence。
Infact,afterallthosechargesforcomposition,corrections,paper,printing,binding,advertising,andeditorialcopies,therewasamostingeniousandwhollysurprisingchargeoftenpercent。commissiononsales,whichreducedmyhalffrompoundstoshillings,andhandsomelyincreasedthepublisher’shalfinproportion。Idonotnowdisputethejusticeofthecharge。Itwasnotthefaultofthehalf—profitssystem,itwasthefaultofthegladyoungauthorwhodidnotdistinctlyinformhimselfofitsmysteriousnatureinagreeingtoit,andhadonlytoreproachhimselfifhewasfinallydisappointed。
Butthereisalwayssomethingdisappointingintheaccountsofpublishers,whichIfancyisbecauseauthorsarestrangelyconstituted,ratherthanbecausepublishersareso。IwillconfessthatIhavesuchinordinateexpectationsofthesaleofmybookswhichIhopeIthinkmodestlyof,thatthesalesreportedtomeneverseemgreatenough。Thecopyrightdueme,nomatterhowhandsomeitis,appearsdeplorablymean,andIfeelimpoverishedforseveraldaysafterIgetit。Butthen,IoughttoaddthatmybalanceinthebankisalwaysmuchlessthanI
havesupposedittobe,andmyownchecks,whentheycomebacktome,havetheairofhavingbeeninaconspiracytobetrayme。
No,weliterarymenmustlearn,nomatterhowweboastourselvesinbusiness,thatthedistresswefeelfromourpublisher’saccountsissimplyidiopathic;andIforonewishtobearmywitnesstotheconstantgoodfaithanduprightnessofpublishers。
Itissupposedthatbecausetheyhavetheaffairaltogetherintheirhandstheyareapttotakeadvantageinit;butthisdoesnotfollow,andasamatteroffacttheyhavetheaffairnomoreintheirownhandsthananyotherbusinessmanyouhaveanopenaccountwith。Thereisnothingtopreventyoufromlookingattheirbooks,exceptyourowninnermostbeliefandfearthattheirbooksarecorrect,andthatyourliteraturehasbroughtyousolittlebecauseithassoldsolittle。
Theauthorisnottoblameforhissuperficialdelusiontothecontrary,especiallyifhehaswrittenabookthathasseteveryonetalking,becauseitisofavitalinterest。Itmaybeofavitalinterest,withoutbeingatallthekindofbookpeoplewanttobuy;itmaybethekindofbookthattheyarecontenttoknowatsecondhand;therearesuchfatalbooks;buthearingsomuch,andreadingsomuchaboutit,theauthorcannothelphopingthatithassoldmuchmorethanthepublishersays。Thepublisherisundoubtedlyhonest,however,andtheauthorhadbetterputawaythecomfortingquestionofhisintegrity。
TheEnglishwritersseemlargelytosuspecttheirpublishers(I
cannotsaywithhowmuchreason,formyEnglishpublisherisScotch,andIshouldbegladtobesotrueamanasIthinkhim);
butIbelievethatAmericanauthors,whennotflownwithflatteringreviews,aslargelytrusttheirs。Ofcoursethereareroguesineverywalkoflife。IwillnotsaythatIeverpersonallymetthemintheflowerypathsofliterature,butI
haveheardofotherpeoplemeetingthemthere,justasIhaveheardofpeopleseeingghosts,andIhavetobelieveinboththeroguesandtheghosts,withoutthewitnessofmyownsenses。I
suppose,uponsuchgroundsmainly,thattherearewickedpublishers,butinthecaseofourbooksthatdonotsell,Iamafraidthatitisthegracelessandinappreciativepublicwhichisfarmoretoblamethanthewickedestofthepublishers。Itistruethatpublisherswilldriveahardbargainwhentheycan,orwhentheymust;butthereisnothingtohinderanauthorfromdrivingahardbargain,too,whenhecan,orwhenhemust;anditistobesaidofthepublisherthatheisalwaysmorewillingtoabidebythebargainwhenitismadethantheauthoris;perhapsbecausehehasthebestofit。Buthehasnotalwaysthebestofit;Ihaveknownpublisherstoogeneroustotakeadvantageoftheinnocenceofauthors;andIfancythatifpublishershadtodowithanyracelessdiffidentthanauthors,theywouldhavewonareputeforunselfishnessthattheydonotnowenjoy。Itiscertainthatinthelongperiodwhenweflewtheblackflagofpiracythereweremanyamongourcorsairsonthehighseasofliteraturewhopaidafairpriceforthestrangercrafttheyseized;stilloftenertheyremovedthecargo,andreleasedtheircapturewithseveralweeks’provision;andalthoughtherewasundoubtedlyagooddealofactualthroat—cuttingandscuttling,stillIfeelsurethattherewaslessofitthantherewouldhavebeeninanyotherlineofbusinessreleasedtotheunrestrictedplunderoftheneighbor。Therewasforalongtimeevenacomityamongtheseamiablebuccaneers,whoagreednottointerferewitheachother,andsowereenabledtopayovertotheirvictimssomeportionoftheprofitfromtheirstolengoods。Ofallbusinessmenpublishersareprobablythemostfaithfulandhonorable,andareonlysurpassedinvirtuewhenmenoflettersturnbusinessmen。
Publishershavetheirlittletheories,theirlittlesuperstitions,andtheirblindfaithinthegreatgodChance,whichweallworship。Thesethingsleadthemintotemptationandadversity,buttheyseemtodofairlywellasbusinessmen,evenintheirownbehalf。Theydonotmakeabovetheusualninety—fivepercent。offailures,andmorepublishersthanauthorsgetrich。Ihaveknownseveralpublisherswhokepttheircarriages,butIhaveneverknownevenoneauthortokeephiscarriageontheprofitsofhisliterature,unlessitwasinsomemodestcountryplacewhereonecouldtakecareofone’sownhorse。Butthisissimplybecausetheauthorsaresomany,andthepublishersaresofew。Ifwewishtoreversetheirpositions,wemuststudyhowtoreducethenumberofauthorsandincreasethenumberofpublishers;thenprosperitywillsmileourway。
VIII。
Sometheoriesorsuperstitionspublishersandauthorssharetogether。Oneoftheseisthatitisbesttokeepyourbooksallinthehandsofonepublisherifyoucan,becausethenhecangivethemmoreattentionadsellmoreofthem。Butmyownexperienceisthatwhenmybookswereinthehandsofthreepublisherstheysoldquiteaswellaswhenonehadthem;andafellowauthorwhomIapproachedinquestionofthisvenerablebelief,laughedatit。Thisboldhereticheldthatitwasbesttogiveeachnewbooktoanewpublisher,forthenthefreshmanputallhisenergiesintopushingit;butifyouhadthemalltogether,thepublisherrestedinavainsecuritythatonebookwouldsellanother,andthatthefreshventurewouldrevivethepublicinterestinthestaleones。Ineverknewthistohappen,andImustclassitwiththesuperstitionsofthetrade。Itmaybesoinotherandmoreconstantcountries,butinourficklerepublic,eachlastbookhastofightitsownwaytopublicfavor,muchasifithadnosortofliterarylineage。Ofcoursethisisstatingitratherlargely,andthetruthwillbefoundinsideratherthanoutsideofmystatement;butthereisatleasttruthenoughinittogivetheyoungauthorpause。Whileoneispreparingtosellhisbasketofglass,hemayaswellaskhimselfwhetheritisbettertopartwithalltoonedealerornot;andifhekicksitover,inspurningtheimaginarycustomerwhoasksthefavoroftakingentirestock,thatwillbehisfault,andnotthefaultofthequestion。