CHAP。36。——THERULESOFELOQUENCEARETRUE，THOUGHSOMETIMESUSEDTO
PERSUADEMEN
OFWHATISFALSE。
54。Therearealsocertainrulesforamorecopiouskindofargument，whichiscalledeloquence，andtheserulesarenotthelesstruethattheycanbeusedforpersuadingmenofwhatisfalse；butastheycanbeusedtoenforcethetruthaswell，itisnotthefacultyitselfthatistobeblamed，buttheperversityofthosewhoputittoabaduse。Norisitowingtoanarrangementamongmenthattheexpressionofaffectionconciliatesthehearer，orthatanarrative，whenitisshortandclear，iseffective，andthatvarietyarrestsmen’sattentionwithoutwearyingthem。Anditisthesamewithotherdirectionsofthesamekind，which，whetherthecauseinwhichtheyareusedbetrueorfalse，arethemselvestruejustinsofarastheyareeffectiveinproducingknowledgeorbelief，orinmovingmen’smindstodesireandaversion。Andmenratherfoundoutthatthesethingsareso，thanarrangedthattheyshouldbeso。
CHAP。37。——USEOFRHETORICANDDIALECTIC。