Socialactivityandsocialconsumptionbynomeansexistsolelyintheformofadirectlycommunalactivityandadirectlycommunalconsumption,eventhoughcommunalactivityandcommunalconsumption——i.e.,activityandconsumptionthatexpressandconfirmthemselvesdirectlyinrealassociationwithothermen——occurwhereverthatdirectexpressionofsociality[Gesellschaftlichkeit]springsfromtheessentialnatureofthecontentoftheactivityandisappropriatetothenatureoftheconsumption.
ButevenifIamactiveinthefieldofscience,etc.——anactivitywhichIamseldomabletoperformindirectassociationwithothermen——IamstillsociallyactivebecauseIamactiveasaman.Itisnotonlythematerialofmyactivity——includingeventhelanguageinwhichthethinkerisactive——whichIreceiveasasocialproduct.Myownexistenceissocialactivity.ThereforewhatIcreatefrommyselfIcreateforsociety,consciousofmyselfasasocialbeing.
Myuniversalconsciousnessisonlythetheoreticalformofthatwhoselivingformistherealcommunity,society,whereasatpresentuniversalconsciousnessisanabstractionfromreallifeandassuchinhostileoppositiontoit.Hencetheactivityofmyuniversalconsciousness——asactivity——ismytheoreticalexistenceasasocialbeing.
Itis,aboveall,necessarytoavoidoncemoreestablishing\"society\"
asanabstractionoveragainsttheindividual.Theindividualisthesocialbeing.Hisvitalexpression——evenwhenitdoesnotappearinthedirectformofacommunalexpression,conceivedinassociationwithothermen——isthereforeanexpressionandconfirmationofsociallife.