AreyouboredwithyourDinner。AreyouboredwithyourWife？”——
that，too，wasinourGowerStreetdays。BoththesewehadinourfirstcampaignwhenweworkedLondonsouthcentral，andwest；
andthen，too，wehadourfirstposter——theHEALTH，BEAUTY，AND
STRENGTHone。Thatwashisdesign；Ihappenstilltohavegotbymethefirstsketchhemadeforit。IhavereproduceditherewithoneortwootherstoenablethereadertounderstandthementalqualitythatinitiatedthesefamiliarornamentsofLondon。
Thesecondoneisabouteighteenmonthslater，thegermofthewell-known“Fog“poster；thethirdwasdesignedforaninfluenzaepidemic，butneverissued。